Ashanti Bentil-Dhue

Trailblazer
DISC Type : DI

Founder & CEO at Vera AI

Brooklyn, New York, United States

Overview

Ashanti Bentil-Dhue is the Founder of Vera, an AI platform for ethical debt negotiation. With a background in regulatory compliance at Barclaycard and the Financial Ombudsman Service, she leverages her Law degree to build FCA-aligned fintech solutions. Colleagues describe her as incredibly educated, dynamic, and a natural leader.

Her professional mission is deeply personal, driven by her own experience of repaying £250k in debt. She is passionate about workplace equity and diversity, having also founded the Competence Centre for Workplace Equity to help leaders build more inclusive, data-driven organizations.

Unique fact: Ashantis venture into fintech was directly inspired by her personal journey of repaying significant debt, fueling her mission to empower consumers.

Personality Overview

Charismatic

Assertive

Persuasive

They are charming and have the ability to align others behind their decisions.  They like to keep things under control. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

Ethical Debt Negotiation
Her company, Vera, is building AI infrastructure to help consumers negotiate debt on their own terms, with a strong focus on dignity and fairness.
AI in FinTech
She is actively building an AI-native platform to disrupt the debt recovery industry and speaks on leveraging AI for workforce transformation and consumer finance.
Regulatory Compliance
Her background is rooted in financial compliance (FCA, CONC), and she positions her company as "regtech-native" to address evolving regulations in finance.

Media Appearances

Ashanti has no verified media appearances

Work History

1-2025
Founder & CEO at Vera AI
2-2016 - 2-2025
Founder & CEO at Competence Centre For Workplace Equity
4-2016 - 8-2016
Retail Compliance Consultant at Santander Consumer (UK) plc
2-2015 - 2-2016
AVP Barclaycard Compliance Advisory at Barclaycard
9-2011 - 2-2015
Senior Adjudicator at Financial Ombudsman Service

Education

2008 - 2011
Bachelor of Laws (LLB) from London Metropolitan University

More Information

Social Presence :

Prographics :

Exp : 5 Location : Brooklyn, New York, United States Job Level : Leadership Designation : Founder & CEO at Vera AI
URL has been copied!

Insights For Selling To Ashanti

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Address your competition clearly and confidently
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Avoid unnecessary negativity or slowness
  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ashanti is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Ashanti

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Ashanti move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Ashanti take some risk or not?

  • They can take risks if necessary.

You And Ashanti

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.