Ashima Singhal in

Ashima Singhal

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Principal Product Management at Amazon Advertising at Amazon
📍 Kirkland, Washington, United States

Ashima Singhal is a Principal Product Manager at Amazon Advertising, developing Machine Learning and Generative AI solutions. Her extensive career includes director-level roles at Microsoft focusing on search advertising and channel strategy, complemented by an MBA from The Wharton School and experience in high-tech marketing and consulting.

Ashima is the founder of Beet World, a contemporary and eco-friendly childrens clothing label inspired by nature and her family travels. The brand focuses on natural, comfortable fabrics and ethically sourced production. She was inspired by her two sons and a desire to create stylish, yet functional apparel for children.

While a product leader in big tech, she launched her own kids fashion brand manufactured in her familys factory in India.

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Experience
24 Years
Current Role
Principal Product Management at Amazon Advertising
Job Level
Senior
Location
Kirkland, Washington, United States
Personality Overview

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Priorities

Topics Ashima cares about

Generative AI Advertising
Leads the innovations and LLM learning group for Amazon Search Advertising, developing GenAI-powered solutions to improve performance and user experience.
Children's Fashion
Founded Beet World, an eco-friendly children's clothing line, to provide stylish, comfortable, and ethically sourced apparel for kids.
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Career

Work history

8-2022
Principal Product Management at Amazon Advertising
Amazon
7-2018 - 6-2022
Founder & CEO
Beet World
1-2014 - 5-2016
Director, Channel Strategy (Field and Partner), Bing Ads
Microsoft
4-2010 - 12-2013
Director Partner/Channel Manager, Lync
Microsoft
2007 - 2010
Senior Product Manager, Unified Communications
Microsoft
In the press

Media appearances

Amazon Ads' Ashima Singhal shares how gen AI tools are foundational in optimizing. Featured in Facebook (Ad Age)
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Education
2002 - 2004
Master of Business Administration (M.B.A.)
The Wharton School
1994 - 1996
Post Graduate Diploma
Indian Institute of Management Ahmedabad
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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