Ashish Gandham

Energizer
DISC Type : I

Managing Director at Suntory Global Spirits

Singapore

Overview

Ashish Gandham is the Managing Director of Global Travel Retail at Suntory Global Spirits, with over 14 years of experience in the FMCG and Alco-Bev sectors. His career includes leadership roles at Diageo and Johnson & Johnson, spanning brand management, sales, and commercial strategy. He holds a BE and a Post Graduate Diploma in Management from the Indian Institute of Management, Calcutta.

He is a vocal advocate for protecting the authenticity of Japanese Whisky and has championed the new standards established by the Japan Spirits & Liquers Makers Association.

Personality Overview

Believer

Full Of Energy

Big Picture Person

They are naturally enthusiastic, so take their promise with a pinch of salt.  They are not always early adopters but can be pursuaded by leveraging strong relationships. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Global Travel Retail
His current role is focused on this channel, which he views as central to building premium brands through innovation and elevated consumer experiences.
Premium Brand Building
He frequently emphasizes a strategic focus on premiumization, especially through innovation, elevated experiences, and storytelling in the travel retail sector.
Japanese Whisky
As a leader at a pioneering house of Japanese Whisky, he is a passionate advocate for protecting its authenticity and heritage through official standards.

Media Appearances

Interview: Suntory Global Spirits Managing Director ... - YouTube. Featured in YouTube

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Suntory Global Spirits. The Ashish Gandham Interview - Trunblocked. Featured in Trunblocked

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Interview: Suntory Global Spirits' Ashish Gandham on partnerships and premiumisation. Featured in Moodie Davitt Report

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Work History

5-2024
Managing Director at Suntory Global Spirits
2-2022 - 5-2024
Managing Director - Global Travel Retail at Beam Suntory
7-2019 - 1-2022
Director - Global Commercial Excellence & Sales (Asia, MEA & Americas) Travel Retail at Beam Suntory
2-2019 - 7-2019
Head of Net Revenue Management and Commercial Strategy at Diageo
7-2017 - 1-2019
Commercial Director - Singapore, Malaysia, SEA Emerging Markets & JVs at Diageo

Education

2004 - 2006
Post Graduate Diploma In Management from Indian Institute of Management, Calcutta
1999 - 2003
BE from Pune Institute of Computer Technology

More Information

Social Presence :

Prographics :

Exp : 13 Location : Singapore Job Level : Mid-senior Designation : Managing Director at Suntory Global Spirits
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Insights For Selling To Ashish

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Be friendly and entertaining in your conversation
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Don’t assume a yes just because they have not said no
  • Don’t be too formal, focus on building comfort and trust
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ashish is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Ashish

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Ashish move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Ashish take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Ashish

Personality Compatibility


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