Ashish Parashar

Judge
DISC Type : Dc

Assistant Vice President - Strategic Portfolio (MLEU Vertical) at Cognizant

Menomonee Falls, Wisconsin, United States

Overview

Ashish is an Assistant Vice President at Cognizant, leading strategic accounts in the Manufacturing, Logistics, Energy, and Utilities vertical. His career is built on fostering deep client relationships to spearhead business transformation, leveraging expertise from leadership programs at Stanford and Duke. Colleagues describe him as outstanding, reliable, positive, and result-oriented.

Outside of work, Ashish is deeply involved in his community in the Milwaukee area. He volunteers with organizations like Sewa International and supports Big Brothers Big Sisters, using his professional event-organizing skills for fundraisers. This community spirit traces back to his college days, where he was active in cultural fests.

Unique fact: Ashish won the "Grand Salute Award - Best Sales Manager Award 2014" during his tenure at Tech Mahindra.

Personality Overview

Quality Focused

Fast But Wary

Features Driven

They are less concerned about the product and more about its potential impact.  They do not care very much about building rapport or relationships. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

Enterprise AI Adoption
He is certified in "AI Applications for Growth" and recently shared posts highlighting his company's leadership and strategic investments in enterprise AI.
Digital Transformation
His entire career focuses on helping clients in the industrial manufacturing sector navigate their digital journey and enabling high-impact business transformation.
Community Service
Actively volunteers with Sewa International in Milwaukee and supports local charity events like the Big Brothers Big Sisters Annual Gala.

Media Appearances

Ashish has no verified media appearances

Work History

9-2025
Assistant Vice President - Strategic Portfolio (MLEU Vertical) at Cognizant
10-2022 - 9-2025
Associate Vice President - Strategic Accounts at Infosys
7-2019 - 9-2022
Sr Director - Core Manufacturing Vertical at Infosys
1-2017 - 6-2019
Client Partner- Manufacturing Vertical at Infosys
4-2013 - 1-2017
Global Client Executive & Sr. Account Manager - Strategic Accounts at Tech Mahindra (formerly Mahindra Satyam)

Education

7-2023 - 11-2023
Infosys InVarsity Financial Leadership Program from Stanford University Graduate School of Business
2007 - 2008
Managerial Excellence Program from Duke University - The Fuqua School of Business

More Information

Social Presence :

Prographics :

Exp : 16 Location : Menomonee Falls, Wisconsin, United States Job Level : Senior Designation : Assistant Vice President - Strategic Portfolio (MLEU Vertical) at Cognizant
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Insights For Selling To Ashish

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Objectively showcase the impact that your product creates

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not spend too much time focusing on product tech or features
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ashish is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ashish

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Ashish move?

  • If convinced, they can reach decisions quite fast.
  • Can Ashish take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Ashish

Personality Compatibility


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