Ashley Faus

Trailblazer
DISC Type : DI

Author, "Human-Centered Marketing: How to Connect with Audiences in the Age of AI" at Kogan Page Publishing

San Francisco Bay Area, United States

Overview

Ashley Faus is the Head of Lifecycle Marketing at Atlassian and an author. She specializes in creating human-centered marketing strategies to build audience trust, having earned an MBA from UT Dallas. Her writing has appeared in Forbes and TIME, and shes spoken at events for Harvard Business Review.

Outside of her marketing career, Ashley is passionate about the performing arts and is an active singer and actor in musicals. She also describes herself as a fitness fiend and took up baking during the pandemic. People who have worked with her often describe her as creative, energetic, and passionate.

Unique fact: Ashley brings her passion for performance into her marketing work by hosting events and interviewing customers and thought leaders.

Personality Overview

Informal

Persuasive

Values Relationships

They will fight for you if they come to believe in you.  They like to keep things under control. They are more likely to be open to unproven but exciting technologies.

Topics They Care About

Human-Centered Marketing
Authored the book "Human-Centered Marketing" to help marketers connect with audiences in the age of AI by building trust and focusing on human connection.
Thought Leadership
She developed the "Four Pillars of Thought Leadership" framework and frequently speaks on how to build credibility, profile, and a prolific presence to become a trusted voice.
Lifecycle Marketing
As Head of Lifecycle Marketing at Atlassian, she focuses on the entire customer journey, including acquisition, retention, and expansion, using a "playground" model over a traditional funnel.

Media Appearances

Ashley has no verified media appearances

Work History

5-2025
Author, "Human-Centered Marketing: How to Connect with Audiences in the Age of AI" at Kogan Page Publishing
10-2023
Head of Lifecycle Marketing, Portfolio at Atlassian
6-2022 - 10-2023
Director of Integrated Product Marketing at Atlassian
4-2020 - 6-2022
Product Marketing Lead, Software Teams Content at Atlassian
7-2025 - 8-2025
Instructor at Stanford Continuing Studies

Education

2011 - 2013
MBA from Naveen Jindal School of Management, UT Dallas
2005 - 2008
Bachelor of Business Administration from University of North Texas

More Information

Social Presence :

Prographics :

Exp : 6 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Author, "Human-Centered Marketing: How to Connect with Audiences in the Age of AI" at Kogan Page Publishing
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Insights For Selling To Ashley

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Build a trustworthy relationship while keeping the product center-stage
  • Address your competition clearly and confidently

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ashley is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Ashley

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Ashley move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Ashley take some risk or not?

  • They can take risks if necessary.

You And Ashley

Personality Compatibility


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