Ashley Ferguson

Questioner
DISC Type : c

Chief Revenue Officer (CRO) at Jellyvision

Atlanta, Georgia, United States

Overview

Ashley has no verified overview

Personality Overview

Value Seeker

Price-Sensitive

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. They prefer to do thorough analysis of any situation.

Topics They Care About

Ashley has no verified topics they care about

Media Appearances

Ashley has no verified media appearances

Work History

12-2025
Chief Revenue Officer (CRO) at Jellyvision
10-2023 - 8-2025
SVP of Sales at Paycor
10-2019 - 2-2023
Executive Vice President of Sales at Alight Solutions
11-2017 - 10-2019
Chief Revenue Officer (CRO) at Hodges-Mace, LLC (acquired by Alight)
11-2016 - 11-2017
Vice President Sales, US at Change Healthcare

Education

Bachelor of Business Administration (B.B.A.) from Ohio University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Atlanta, Georgia, United States Job Level : Leadership Designation : Chief Revenue Officer (CRO) at Jellyvision
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Insights For Selling To Ashley

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ashley is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Ashley

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ashley move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Ashley take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Ashley

Personality Compatibility


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