Ashley Kelly in

Ashley Kelly

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Advisor at FyxerAI
📍 Dallas-Fort Worth Metroplex, United States

As VP of Global Sales Development at Rippling, Ashley is a renowned sales leader who scaled Brexs outbound sales from $2M to over $300M ARR. A graduate of California State University, Chico, she is recognized for building elite SDR teams and is often described as an encouraging "rockstar."

Outside of work, Ashley is a proponent of self-reliance, symbolized by an "ace of spades" tattoo. A sports fan who has made team bets on NFL games, she values mentorship and began her career working for NASCAR before moving into tech sales.

To motivate her team, she once painted half her face with lipstick stain after losing a Raiders vs. Chiefs bet.

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Experience
16 Years
Current Role
Advisor
Job Level
Senior
Location
Dallas-Fort Worth Metroplex, United States
Personality Overview

How Ashley shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Ashley cares about

SDR Team Building
She has built multiple sales development organizations from the ground up and has hired over 1,000 SDRs in her career, emphasizing coachability and hunger.
Outbound Sales Strategy
Actively discusses the future of outbound, believing it's evolving, not dead. She scaled Brex primarily through a strong outbound motion and is an expert on the topic.
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Career

Work history

10-2024
Advisor
FyxerAI
8-2022
VP, Global Sales Development
Rippling
2-2022 - 8-2022
VP, Sales Development
Brex
4-2020
Co-Founder
SDReady
2-2019 - 2-2022
Sr. Director, Sales Development
Brex
In the press

Media appearances

20Sales: How Rippling Built Their Sales Machine – How to Hire, Train & Manage the Best SDRs (featuring Ashley Kelly, VP, Global Sales Development, Rippling). Featured in Spotify (20Sales Podcast)
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20Sales: How Rippling Built Their Sales Machine – How to Hire, Train and Manage the Best SDRs, Compensation Packages & The Playbook to Start and Scale Your SDR Team. Featured in The Twenty Minute VC
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Education
2006 - 2010
B.A.
California State University, Chico
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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