Ashley Kelly

Pioneer
DISC Type : dis

Advisor at FyxerAI

Dallas-Fort Worth Metroplex, United States

Overview

As VP of Global Sales Development at Rippling, Ashley is a renowned sales leader who scaled Brexs outbound sales from $2M to over $300M ARR. A graduate of California State University, Chico, she is recognized for building elite SDR teams and is often described as an encouraging "rockstar."

Outside of work, Ashley is a proponent of self-reliance, symbolized by an "ace of spades" tattoo. A sports fan who has made team bets on NFL games, she values mentorship and began her career working for NASCAR before moving into tech sales.

To motivate her team, she once painted half her face with lipstick stain after losing a Raiders vs. Chiefs bet.

Personality Overview

Dynamic But Sincere

Driven But Considerate

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

SDR Team Building
She has built multiple sales development organizations from the ground up and has hired over 1,000 SDRs in her career, emphasizing coachability and hunger.
Outbound Sales Strategy
Actively discusses the future of outbound, believing it's evolving, not dead. She scaled Brex primarily through a strong outbound motion and is an expert on the topic.
Career Mentorship
Co-founded SDReady, a free community to help individuals start tech careers. She also values her own mentors and frequently shares advice for professional growth.

Media Appearances

20Sales: How Rippling Built Their Sales Machine – How to Hire, Train & Manage the Best SDRs (featuring Ashley Kelly, VP, Global Sales Development, Rippling). Featured in Spotify (20Sales Podcast)

See Now

20Sales: How Rippling Built Their Sales Machine – How to Hire, Train and Manage the Best SDRs, Compensation Packages & The Playbook to Start and Scale Your SDR Team. Featured in The Twenty Minute VC

See Now

How Brex Scaled Outbound with SDRs: Lessons from Ashley Kelly. Featured in Aditya Jahagirdar Blog

See Now

Work History

10-2024
Advisor at FyxerAI
8-2022
VP, Global Sales Development at Rippling
2-2022 - 8-2022
VP, Sales Development at Brex
4-2020
Co-Founder at SDReady
2-2019 - 2-2022
Sr. Director, Sales Development at Brex

Education

2006 - 2010
B.A. from California State University, Chico

More Information

Social Presence :

Prographics :

Exp : 16 Location : Dallas-Fort Worth Metroplex, United States Job Level : Senior Designation : Advisor at FyxerAI
URL has been copied!

Insights For Selling To Ashley

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Showcase existing customers and use case-studies to grab their attention
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ashley is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Ashley

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Ashley move?

  • They are generally fast movers and can take quick decisions
  • Can Ashley take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Ashley

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.