Ashley Whalen in

Ashley Whalen

Observer · DISC type ic
Founder & CEO at Chara
📍 Los Angeles, California, United States

Ashley Whalen is the Founder and CEO of Chara, a better-for-you Greek frozen yogurt brand. Drawing on her design background from Sony Music Entertainment and a degree from the University of Southern California, she is scaling her company through pop-ups, influencer events, and trade shows.

Outside of her entrepreneurial ventures, Ashley is involved in community fundraising through her design work for the Ken Whalen Surf Challenge. This annual event raises significant funds and provides a day of surfing for children, including those with physical challenges, reflecting a passion for community and surfing.

She launched her frozen yogurt brand, Chara, from her senior year apartment while attending the University of Southern California.

Read the full overview →
Experience
9 Years
Current Role
Founder & CEO
Job Level
Leadership
Location
Los Angeles, California, United States
Personality Overview

How Ashley shows up

Curious
Assertive
Example Seeker

They are likely to ask many questions and look heavily for supporting information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Priorities

Topics Ashley cares about

Food & Beverage Startups
As the founder of Chara, she is actively growing her brand by participating in events like Newtopia Now and hosting pop-ups to engage with customers and buyers.
Brand Building
Focuses on strategic brand growth through influencer events, in-store demos, and targeted partnerships, demonstrating a hands-on approach to marketing and brand presence.
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Career

Work history

4-2024
Founder & CEO
Chara
9-2015
Graphic Designer
Ken Whalen Surf Challenge
3-2023 - 9-2023
Designer
Sony Music Entertainment
3-2023 - 8-2023
Graphic Designer
Orly Apparel
1-2022 - 12-2022
Campus Content Manager
Bumble
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
8-2020 - 5-2024
Bachelor's degree
University of Southern California
6-2022 - 1-2023
Product Design
Flatiron School
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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