Ashna Kalsi

Evaluator
DISC Type : sdc

Digital Marketing Specialist at Quantums - Event and Marketing

Toronto, Ontario, Canada

Overview

Ashna is a full-stack digital marketing expert with over seven years of experience in SEO, content strategy, and paid advertising. A graduate of the Delhi Institute of Digital Marketing, she excels at driving measurable online growth for clients and is currently a Digital Marketing Specialist at Quantums - Event and Marketing.

Ashna is passionate about optimizing digital strategies to amplify a brands presence and deliver tangible results. Her professional feed shows a deep interest in the evolution of marketing, branding, and user experience, constantly sharing insights on how to achieve better engagement and higher search rankings.

She once boosted a websites quarterly organic traffic by 50% through a comprehensive SEO plan.

Personality Overview

Fast But Analytical

Thorough Evaluator

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Modern SEO
Her posts focus on the future of SEO, including its integration with AI, geographical relevance, and search experience optimization (SXO) to ensure high visibility and user engagement.
Brand Building
She emphasizes that branding is the foundational identity of a business, crucial for communicating values and connecting with an audience in a competitive market.
Content Strategy
A core part of her expertise, she has developed content wireframes for blogs and created dynamic social media calendars to increase engagement and brand awareness.

Media Appearances

Ashna has no verified media appearances

Work History

11-2024
Digital Marketing Specialist at Quantums - Event and Marketing
8-2024 - 12-2024
Digital Marketing Specialist at Mammoth Imaging Inc.
4-2022 - 6-2024
Digital Marketing Manager at Home Credit India
8-2020 - 3-2022
Assistant Manager - Events and Social media marketing at Concepts and Solutions Event Services Pvt. Ltd.
11-2018 - 7-2020
Marketing Specialist/ Communication lead at Times Internet

Education

7-2023 - 7-2024
Master's degree from Delhi Institute of Digital Marketing (DIDM)
5-2012 - 5-2015
Bachelor of Science - BS from Delhi University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Toronto, Ontario, Canada Job Level : Junior Designation : Digital Marketing Specialist at Quantums - Event and Marketing
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Insights For Selling To Ashna

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ashna is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Ashna

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Ashna move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Ashna take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Ashna

Personality Compatibility


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