Ashwath Kirthyvasan

Enigma
DISC Type : idc

VP Product at Orderful

San Francisco Bay Area, United States

Overview

Ashwath is the VP of Product at Orderful, leading the development of an AI-native EDI platform to revolutionize supply chain integrations. His expertise is built on product leadership at Shippo and Rescale, with a strategic foundation from McKinsey & Company. People who have worked with him describe him as a leader with "sharp acumen" and "analytical superiority".

Academically, Ashwath has shown a keen interest in linking theoretical knowledge with practical applications, a skill noted during his Masters degree at Columbia University. His inquisitiveness and drive to learn were frequently praised by his professors and mentors.

He co-authored a technical publication on the subject of skin friction drag on a model in a hypersonic shock tunnel during his undergraduate studies.

Personality Overview

Hard To Convince

Friendly Yet Blunt

Challenger

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

AI-native EDI
His current role and recent activity are centered on building Orderful's "agentic EDI layer" to simplify and automate complex supply chain integrations using AI.
Supply Chain Logistics
His career progression through Orderful, Shippo, and McKinsey & Company demonstrates a consistent focus on solving problems in logistics, shipping, and network design.
Agentic Product Management
He is actively building a team of "Agentic PMs, " indicating a forward-thinking approach to leveraging AI within the product development lifecycle itself.

Media Appearances

Ashwath has no verified media appearances

Work History

2025
VP Product at Orderful
2021 - 12-2024
VP Product at Shippo
2020 - 2021
Principal Product Manager at Rescale
2017 - 2019
Investor at Alchemy 365
2013 - 2020
Associate Partner at McKinsey & Company

Education

2012 - 2013
Master's degree from Columbia University
2006 - 2011
Master of Technology (M.Tech.) from Indian Institute of Technology, Bombay

More Information

Social Presence :

Prographics :

Exp : 16 Location : San Francisco Bay Area, United States Job Level : Senior Designation : VP Product at Orderful
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Insights For Selling To Ashwath

During A Call Or A Meeting

DO's

  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked

DONT's

  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ashwath is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Ashwath

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Ashwath move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Ashwath take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Ashwath

Personality Compatibility


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