Ashwini Naidu-Helm, MSc, MBA

Critic
DISC Type : C

Associate Director - HEOR Specimen Management at BD

Fort Wayne, Indiana, United States

Overview

Ashwini is an Associate Director at BD, focusing on Health Economics and Outcomes Research (HEOR) for specimen management. Her expertise spans market access, reimbursement strategy, and value-based purchasing, backed by an MBA from The George Washington University. Colleagues describe her as dedicated, meticulous, and possessing strong analytical skills.

Outside of her direct professional work, Ashwini shows a keen interest in personal health and wellness, actively encouraging a healthier, more active lifestyle. She also demonstrates a commitment to community support, contributing to medical fundraisers for children in need of specialized surgery.

She co-authored a published study on the cost-effectiveness of using smartphone-based care platforms for knee arthroplasty patients.

Personality Overview

Critic

Precise

Negotiator

They are quite likely to negotiate on pricing or other key terms.  They prefer to analyze logically and value objective facts over emotions. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Health Economics (HEOR)
Her entire career, including her current director-level role at BD and previous roles at Zimmer Biomet, is centered on Health Economics and Outcomes Research.
Market Access Strategy
A core component of her professional headline and experience, focusing on bringing medical technologies to market through effective reimbursement and partnership strategies.
Digital Health Innovation
Co-authored a study analyzing the cost benefits of a smartphone-based care platform, demonstrating a clear interest in leveraging technology in healthcare.

Media Appearances

Ashwini has no verified media appearances

Work History

3-2025
Associate Director - HEOR Specimen Management at BD
10-2022 - 3-2025
Health Economics and Market Access Manager (Field SME) at Zimmer Biomet
6-2019 - 10-2022
Health Economics and Outcomes Research Manager at Zimmer Biomet
6-2017 - 5-2019
Zimmer Biomet Leadership Program Associate Manager at Zimmer Biomet
6-2017 - 8-2017
MBA Summer Intern at Amazon

Education

2015 - 2017
Master of Business Administration (MBA) from The George Washington University School of Business
2007 - 2009
M.Sc from University of Madras

More Information

Social Presence :

Prographics :

Exp : 13 Location : Fort Wayne, Indiana, United States Job Level : Mid-senior Designation : Associate Director - HEOR Specimen Management at BD
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Insights For Selling To Ashwini

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready for penetrating questions and critical examination of your pitch
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ashwini is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Ashwini

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Ashwini move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Ashwini take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Ashwini

Personality Compatibility


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