Ashwini Naidu-Helm, MSc, MBA in

Ashwini Naidu-Helm, MSc, MBA

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Associate Director - HEOR Specimen Management at BD
📍 Fort Wayne, Indiana, United States

Ashwini is an Associate Director at BD, focusing on Health Economics and Outcomes Research (HEOR) for specimen management. Her expertise spans market access, reimbursement strategy, and value-based purchasing, backed by an MBA from The George Washington University. Colleagues describe her as dedicated, meticulous, and possessing strong analytical skills.

Outside of her direct professional work, Ashwini shows a keen interest in personal health and wellness, actively encouraging a healthier, more active lifestyle. She also demonstrates a commitment to community support, contributing to medical fundraisers for children in need of specialized surgery.

She co-authored a published study on the cost-effectiveness of using smartphone-based care platforms for knee arthroplasty patients.

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Experience
13 Years
Current Role
Associate Director - HEOR Specimen Management
Job Level
Mid-senior
Location
Fort Wayne, Indiana, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Ashwini cares about

Health Economics (HEOR)
Her entire career, including her current director-level role at BD and previous roles at Zimmer Biomet, is centered on Health Economics and Outcomes Research.
Market Access Strategy
A core component of her professional headline and experience, focusing on bringing medical technologies to market through effective reimbursement and partnership strategies.
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Career

Work history

3-2025
Associate Director - HEOR Specimen Management
BD
10-2022 - 3-2025
Health Economics and Market Access Manager (Field SME)
Zimmer Biomet
6-2019 - 10-2022
Health Economics and Outcomes Research Manager
Zimmer Biomet
6-2017 - 5-2019
Zimmer Biomet Leadership Program Associate Manager
Zimmer Biomet
6-2017 - 8-2017
MBA Summer Intern
Amazon
In the press

Media appearances

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Education
2015 - 2017
Master of Business Administration (MBA)
The George Washington University School of Business
2007 - 2009
M.Sc
University of Madras
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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