Asma Aziz

Doer
DISC Type : sd

Chief Executive Officer at Slough CVS

Maidenhead, England, United Kingdom

Overview

Asma Aziz is the CEO of Slough CVS, bringing 25 years of experience as a trained social worker and researcher to the voluntary sector. She holds an MA/Dipsw from the University of Leicester and focuses on building the capacity of minority community organizations, recently joining the NAVCA board to champion local infrastructure nationally.

She is passionate about creating stronger, safer, and healthier communities by fostering collaboration between voluntary groups and statutory partners like the NHS. Her work reflects a deep commitment to ensuring the voices of diverse communities are heard and supporting grassroots initiatives that address local needs and social cohesion.

In November 2025, she was appointed as a trustee to the board of the National Association for Voluntary and Community Action (NAVCA).

Personality Overview

Risk-Accepting

Results Focused

Fast-paced

Reading between the lines and seeing beyond your words comes naturally to them.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

VCSE Sector Leadership
As CEO of a prominent local infrastructure charity and a national board member for NAVCA, she is a key voice for the voluntary, community, and social enterprise sector.
Tackling Health Inequalities
She actively partners with the NHS and Public Health to address health inequalities through community-led solutions and culturally appropriate engagement, leveraging lived experience and research.
Community Cohesion
Leads projects with local councils and faith groups to create inclusive spaces for dialogue and collaboration, aiming to strengthen social cohesion and community resilience.

Media Appearances

Slough CVS CEO Asma Aziz shares Secrets to Running a Successful Charity. Featured in Slough CVS (official website)

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Asma Aziz appointed Permanent CEO of Slough CVS. Featured in Slough CVS (official website)

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Slough CVS CEO Asma Aziz shares her secrets to running a successful charity (Facebook post). Featured in Facebook – Slough CVS page

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Work History

5-2025
Chief Executive Officer at Slough CVS
11-2024 - 5-2025
Acting Chief Executive Officer at SLOUGH COUNCIL FOR VOLUNTARY SERVICE
1-2020 - 11-2024
Head of Capacity Building at SLOUGH COUNCIL FOR VOLUNTARY SERVICE
11-2009 - 12-2011
Community Consultant at RBWM
11-2024
Community Consultant at Self-Employment

Education

2000 - 2002
MA/Dipsw from University of Leicester
9-1998 - 6-2000
Bachelor of Arts - BA from Birmingham City University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Maidenhead, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at Slough CVS
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Insights For Selling To Asma

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Asma is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Asma

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Asma move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Asma take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Asma

Personality Compatibility


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