Cristina Monteiro

Questioner
DISC Type : c

Mayor's Design Advocate at Greater London Authority

London, England, United Kingdom

Overview

Cristina Monteiro is an architect, filmmaker, and the founding co-director of DK-CM, a firm focused on creating spatial and social change in the public realm. A Mayor’s Design Advocate for London, she specializes in adaptive reuse and retrofitting existing buildings. She is a graduate of the Architectural Association.

Outside of her architectural practice, Cristina is an author and director. She created the documentary "London Grows" as part of her "Wild City" campaign to promote urban biodiversity. She also writes a column for The Architects Journal, is working on a book of short stories, and tends an allotment in Sussex.

As both a practicing architect and a filmmaker, she directed a documentary exploring wild and growing spaces in London.

Personality Overview

Systematic

Price-Sensitive

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. They prefer to do thorough analysis of any situation.

Topics They Care About

Adaptive Reuse
Her core professional expertise involves retrofitting and repurposing existing buildings, with a 'refurbishment first' approach to maximize sustainability and heritage value.
Urban Biodiversity
She runs the "Wild City" campaign and directed the film "London Grows" to champion equitable access to nature and inspire wilder, more biodiverse cities.
Community-Led Design
Her work often involves direct collaboration with communities to bring positive change, such as turning disused public conveniences into a community café.

Media Appearances

The Mayor's Design Advocates and Advocate Organisations. Featured in London.gov.uk (Greater London Authority)

See Now

Work History

1-2026
Mayor's Design Advocate at Greater London Authority
11-2021 - 11-2024
Vice Chair, Quality Review Panel at London Legacy Development Corporation
3-2019
Hounslow Design Review Panel, Member at London Borough of Hounslow
8-2017
Harrow design review panel, Member at Harrow Council
8-2012
Director at DK-CM

Education

RIBA 3 - Postgraduate Architecture from Architectural Association
2019 - 2019
Conservation & Advance Conservation course from Royal Institute of British Architects

More Information

Social Presence :

Prographics :

Exp : 12 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Mayor's Design Advocate at Greater London Authority
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Insights For Selling To Cristina

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cristina is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Cristina

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Cristina move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Cristina take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Cristina

Personality Compatibility


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