Asmar Ghafoor in

Asmar Ghafoor

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Head of Talent and People Operations - EMEA and JAPAC at Cognition
📍 Riyadh, Saudi Arabia

Asmar is a strategic people leader specializing in scaling global B2B SaaS companies through hypergrowth, acquisitions, and IPOs. With a background in Computer Science from Abertay University, he has deep experience in talent strategy for tech firms. Colleagues often describe him as strategic, impactful, and a leader with exceptional foresight.

Based in Riyadh, Asmar is deeply involved in the MENA tech scene, frequently traveling between Saudi Arabia and Dubai. He is a proud father and recently shared a story about his 12-year-old son learning to build a game using his companys AI technology, highlighting a blend of family and professional passion.

Unique fact: Asmar is a specialist in global mobility and executive relocation, having built and operationalized frameworks to enable cross-border team performance.

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Experience
8 Years
Current Role
Head of Talent and People Operations - EMEA and JAPAC
Job Level
Mid-senior
Location
Riyadh, Saudi Arabia
Personality Overview

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Decision Approach
Work Preference

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Priorities

Topics Asmar cares about

Scaling Tech Globally
He has a proven track record of scaling B2B SaaS companies through IPOs and acquisitions, with a focus on EMEA and JAPAC regions.
MENA Tech Ecosystem
Currently based in Riyadh and hiring in Dubai, he is actively building teams and strategy within the rapidly growing Middle East and North Africa tech landscape.
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Career

Work history

11-2025
Head of Talent and People Operations - EMEA and JAPAC
Cognition
9-2025 - 11-2025
Strategic Advisor
Jisr | جسر
6-2024 - 8-2025
Global Vice President of Talent
Rewaa
1-2024 - 6-2024
Global Head of Talent Acquisition
Rewaa
8-2020 - 3-2024
Global Senior Director - Talent
Delphix
In the press

Media appearances

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Education
2001 - 2005
Computer Science BSC (Hons)
Abertay University
1995 - 2001
Highers and Advanced Highers
Harris Academy
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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