Astrid Van Heumen

Inquirer
DISC Type : cd

Managing Partner/ Owner at Corporate Casting

Amsterdam, North Holland, Netherlands

Overview

Astrid van Heumen is an entrepreneur and the Managing Partner of Corporate Casting, an executive search firm. She founded the impact startup Widows for Widows, a support platform for those who have lost a partner. A Radboud University graduate, she previously served as Chair of the Dutch Women’s Council.

Fueled by her personal experience of losing her husband, Astrid is passionate about empowering others, particularly women, to navigate loss and regain control of their lives. She describes herself as a "capital feminist" and is dedicated to creating supportive communities and fostering empathic leadership.

Unique fact: As Chair of the Dutch Womens Council (founded in 1898), she was involved in selecting the annual UN womens representative for the Netherlands.

Personality Overview

ROI Conscious

Upfront

Hard To Convince

They respond well to confident salespeople.  They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Women's Empowerment
As the former Chair of the Dutch Women’s Council and a self-described "capital feminist, " she has a long history of advocating for and empowering women.
Impact Entrepreneurship
She founded Widows for Widows, a community-focused impact startup, and is associated with accelerator Antler and the Websummit Lisbon impact track.
Grief Support
After the passing of her husband, she founded a navigation system and community to help fellow widows and widowers embrace life again.

Media Appearances

Astrid has no verified media appearances

Work History

2-2012
Managing Partner/ Owner at Corporate Casting
6-2021
Founder / owner at Widows and Widowers | Support voor Weduwen en Weduwnaars
12-2019 - 4-2024
Co-Founder and Partner at PCENL
5-2020 - 3-2023
Creative Partner at Creative Capital Studio
2-2019 - 9-2022
Bestuursvoorzitter Stichting OPZIJ at Stichting OPZIJ

Education

1989 - 1993
drs from Radboud University
1988 - 1992
Japankunde social economic history from Erasmus University Rotterdam

More Information

Social Presence :

Prographics :

Exp : 13 Location : Amsterdam, North Holland, Netherlands Job Level : Leadership Designation : Managing Partner/ Owner at Corporate Casting
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Insights For Selling To Astrid

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Stress on the business value that your product offers

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Avoid long winding pitches, stay objective
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Astrid is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Astrid

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Astrid move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Astrid take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Astrid

Personality Compatibility


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