Susan Kessing

Evaluator
DISC Type : Dcs

Head of Product at Impact Hub Amsterdam

Amsterdam, North Holland, Netherlands

Overview

Susan Kessing is the Head of Product at Impact Hub Amsterdam, where she leads the development of programs for innovators and entrepreneurs. Described by colleagues as energetic, driven, and passionate, she holds an MSc from Vrije Universiteit Amsterdam and specializes in creating commercially smart initiatives that deliver real impact.

Outside of her primary role, Susan is deeply engaged in her community. She is on the Advisory Board for TEDxAmsterdam and actively supports platforms that amplify diverse voices, such as Women In Research (WIRe). Her interests include data, polling, and understanding complex systems.

Unique fact: Susan is the founder of the TEDxAmsterdam Impact Program, an initiative that helps accelerate social and sustainable innovation.

Personality Overview

Hard To Convince

Fast But Analytical

Quality Focused

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Impact Entrepreneurship
Leads the design and scaling of support programs for impact-driven entrepreneurs at Impact Hub and founded the TEDxAmsterdam Impact Program.
Regenerative Business
She co-authored a recent article on regenerative business models and is building an ecosystem to support pioneers in this field.
Circular Economy
Authored a 2024 guide focused on accelerating circular innovation, helping entrepreneurs maximize their systemic impact.

Media Appearances

Susan Kessing - Impact Hub Amsterdam. Featured in Impact Hub Amsterdam (official website)

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Impact Hub Amsterdam Management Team | Org Chart - RocketReach. Featured in RocketReach

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Work History

7-2025
Head of Product at Impact Hub Amsterdam
3-2023 - 7-2025
Head of Venture Support Programs at Impact Hub Amsterdam
9-2024
Advisory Board at TEDxAmsterdam
10-2022 - 9-2024
Board Member at TEDxAmsterdam
7-2021 - 9-2024
Head of Impact Program at TEDxAmsterdam

Education

Master of Science (MSc) from Vrije Universiteit Amsterdam (VU Amsterdam)
Bachelor of Science (BSc) from Vrije Universiteit Amsterdam (VU Amsterdam)

More Information

Social Presence :

Prographics :

Exp : 6 Location : Amsterdam, North Holland, Netherlands Job Level : Mid-senior Designation : Head of Product at Impact Hub Amsterdam
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Insights For Selling To Susan

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Susan is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Susan

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Susan move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Susan take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Susan

Personality Compatibility


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