Aswathi Unni is a performance marketer with over nine years of experience in fintech and e-commerce. She specializes in user acquisition and retention, managing monthly ad budgets of around $1 million across platforms like Google, Meta, and TikTok, with a focus on achieving high ROI.
She holds a Masters Degree from the College of Engineering Trivandrum and is certified in Metaverse and NFTs for Marketing, showing a keen interest in emerging advertising landscapes.
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Experience
8 Years
Current Role
Senior Performance Marketing Executive
Job Level
Junior
Location
Dubai, United Arab Emirates
Personality Overview
How ASWATHI shows up
Perfectionist
Observative
Value Conscious
They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.
Priorities
Topics ASWATHI cares about
Performance Marketing
Manages high-budget campaigns ($1M monthly) across diverse platforms, focusing on user acquisition, retention, and achieving high ROI in various global markets.
App Growth
Her role and headline emphasize skills in App Growth & Retention, including ASO (App Store Optimization) and mobile platform attribution models.
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Career
Work history
11-2024
Senior Performance Marketing Executive
Deriv
12-2022 - 11-2024
Performance Marketing Executive
Deriv
6-2021 - 7-2022
Paid Search Specialist
Avantor
8-2020 - 4-2021
Performance Marketing Specialist
Unacademy
4-2018 - 8-2020
Performance Marketing Specialist
Capillary Technologies
In the press
Media appearances
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Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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