ASWATHI UNNI

Activist
DISC Type : Cd

Senior Performance Marketing Executive at Deriv

Dubai, United Arab Emirates

Overview

Aswathi Unni is a performance marketer with over nine years of experience in fintech and e-commerce. She specializes in user acquisition and retention, managing monthly ad budgets of around $1 million across platforms like Google, Meta, and TikTok, with a focus on achieving high ROI.

She holds a Masters Degree from the College of Engineering Trivandrum and is certified in Metaverse and NFTs for Marketing, showing a keen interest in emerging advertising landscapes.

Personality Overview

Perfectionist

Observative

Value Conscious

They care equally about the product and its potential impact.  They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Topics They Care About

Performance Marketing
Manages high-budget campaigns ($1M monthly) across diverse platforms, focusing on user acquisition, retention, and achieving high ROI in various global markets.
App Growth
Her role and headline emphasize skills in App Growth & Retention, including ASO (App Store Optimization) and mobile platform attribution models.
Martech & AI
Her profile highlights proficiency in Martech Automation and an interest in AI, indicating a focus on leveraging technology for marketing optimization.

Media Appearances

ASWATHI has no verified media appearances

Work History

11-2024
Senior Performance Marketing Executive at Deriv
12-2022 - 11-2024
Performance Marketing Executive at Deriv
6-2021 - 7-2022
Paid Search Specialist at Avantor
8-2020 - 4-2021
Performance Marketing Specialist at Unacademy
4-2018 - 8-2020
Performance Marketing Specialist at Capillary Technologies

Education

2013 - 2015
Master’s Degree from College of Engineering Trivandrum
2008 - 2012
Engineer’s Degree from Government Engineering College, Thrissur

More Information

Social Presence :

Prographics :

Exp : 8 Location : Dubai, United Arab Emirates Job Level : Junior Designation : Senior Performance Marketing Executive at Deriv
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Insights For Selling To ASWATHI

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid long winding pitches, stay objective
  • Don't try too hard to get friendly, let it happen with time
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with ASWATHI is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from ASWATHI

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will ASWATHI move?

  • They are neither the fastest decision makers nor the slowest.
  • Can ASWATHI take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And ASWATHI

Personality Compatibility


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