Atlas Cheek

Examiner
DISC Type : cs

Co-Founder | CEO at Lady Bird Soda Co.

Dallas, Texas, United States

Overview

Atlas has no verified overview

Personality Overview

Overcautious

Status Quo Seeker

Process Oriented

The only way to convince them is by showing them examples and ample proof.  They are always well-planned and adopt a systematic approach. Being observant comes to them naturally.

Topics They Care About

Atlas has no verified topics they care about

Media Appearances

Atlas has no verified media appearances

Work History

7-2022
Co-Founder | CEO at Lady Bird Soda Co.
10-2021 - 6-2022
Chief Revenue Officer (CRO) at Treaty Oak Distilling
3-2020 - 10-2021
Chief Sales Officer at Treaty Oak Distilling
5-2019 - 3-2020
GM Central U.S. at Fever-Tree USA
3-2018 - 4-2019
Region Director Central U.S. at Fever-Tree USA

Education

2017 - 2019
Master of Business Administration - MBA from The University of Dallas
1998 - 2006
Bachelor of Arts (BA) from University of North Carolina Wilmington

More Information

Social Presence :

Prographics :

Exp : 17 Location : Dallas, Texas, United States Job Level : Leadership Designation : Co-Founder | CEO at Lady Bird Soda Co.
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Insights For Selling To Atlas

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Atlas is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Atlas

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Atlas move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Atlas take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Atlas

Personality Compatibility


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