Audra is a seasoned entrepreneur with over 15 years of experience in digital transformation. After founding a marketing agency, a title company, and even coffee shops, she now leads ATEC Dynamics and zindo+co, focusing on AI strategy and workforce training for businesses from startups to Fortune 500 companies. She holds two BAs from San Jose State University.
Outside of her professional life, Audra is a passionate advocate for mental health and has spoken publicly about her own journey of navigating depression and recovery. She hosts "The Mess in the Middle" podcast, where she helps other entrepreneurs overcome business challenges, reflecting her commitment to mentorship and community support.
Interesting fact: Showcasing her hands-on expertise, Audra has personally built over 500 WordPress websites throughout her career.
Read the full overview →More than the product, they care about the effectiveness of the product. They are very proud of what they do. They like to be in a position where they can control the conversation and terms.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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