Audra Willingham

Organizer
DISC Type : Sd

Vice President - Marketing at Cushman & Wakefield | EGS Commercial Real Estate

Birmingham, Alabama, United States

Overview

Audra Willingham is the Vice President of Marketing at Cushman & Wakefield | EGS Commercial Real Estate, bringing over 25 years of experience in brand management and media relations. A University of Alabama alumna, she directs marketing, public relations, and charitable giving. People who have worked with her describe her as professional, detailed, and creative.

Deeply integrated into the Birmingham community, Audra is an active member of the Vestavia Hills Chamber of Commerce and a graduate of the Leadership UAB program. Her previous leadership role at the Vulcan Park and Museum underscores her long-standing commitment to local institutions and Birminghams cultural history.

She was named one of the Birmingham Business Journals "Top 40 Under 40" and was a finalist for Alabamas Chief Marketing Officer of the Year award.

Personality Overview

Somewhat Formal

Pleasant

Trusting Of Others

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

CRE Marketing
As VP of Marketing for over a decade, she leads the firm's overall marketing program, corporate communications, and business development initiatives in commercial real estate.
Birmingham Market Trends
She is the designated contact and author for her firm's quarterly "MarketBeat" reports, demonstrating deep expertise in local commercial real estate data and trends.
Community Engagement
Manages her firm's charitable giving programs and is an active member of the Vestavia Hills Chamber of Commerce, showing a commitment to the local community.

Media Appearances

Audra has no verified media appearances

Work History

3-2020
Vice President - Marketing at Cushman & Wakefield | EGS Commercial Real Estate
11-2012 - 2-2020
Director of Marketing at Cushman & Wakefield | EGS Commercial Real Estate
10-2007 - 12-2012
Director of Marketing and Public Relations at Vulcan Park and Museum
1-2005 - 10-2007
Public Relations Director at Vulcan Park and Museum
8-2003 - 12-2004
Event Facility Sales/Marketing Coordinator at Vulcan Park and Museum

Education

1994 - 1998
Bachelor of Arts from The University of Alabama
1990 - 1994
Education details unavailable from Hewitt Trussville High School

More Information

Social Presence :

Prographics :

Exp : 26 Location : Birmingham, Alabama, United States Job Level : Senior Designation : Vice President - Marketing at Cushman & Wakefield | EGS Commercial Real Estate
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Insights For Selling To Audra

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • During followups, use phone or text if needed, they should be fine
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Audra is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Audra

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Audra move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Audra take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Audra

Personality Compatibility


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