Audrey Boattini

Commander
DISC Type : D

Customer Experience Analyst at Scania Latin America

São Paulo, São Paulo, Brazil

Overview

Audrey Boattini is a Senior Customer Experience and Marketing Professional with over 20 years of experience, currently leading strategic CX initiatives at Scania Latin America. A graduate of FGV and IMD, she coordinates projects across a network of over 110 service points. Colleagues describe her as dedicated, ethical, and a proactive team player.

Outside of her professional role, Audrey is a reflective individual who values work-life integration, having shared insights from her maternity leave. She contemplates professional philosophies, such as the balance between perfection and progress, and believes strongly in achieving success through merit rather than opportunism.

She successfully led a project that increased customer survey response rates from 7% to 26%.

Personality Overview

Risk-Taker

Candid & Clear

Decisive

They are very proud of what they do.  They respond well to strong and respectful communication. They like to act fast and expect others to do the same.

Topics They Care About

Customer Journey Mapping
Leads initiatives to map the entire customer journey, identifying gaps and critical 'WOW Moments' to improve the overall experience at Scania.
Omnichannel CX
Spearheaded the implementation of an omnichannel customer relationship center using Zendesk to create a seamless and integrated service experience.
Voice of the Customer
Structured a comprehensive Voice of the Customer (VoC) program that integrates survey data and digital interactions to inform business decisions.

Media Appearances

Audrey has no verified media appearances

Work History

1-2020
Customer Experience Analyst at Scania Latin America
9-2011 - 1-2020
Marketing Analyst at Scania Latin America
9-2006 - 8-2011
Marketing Coordinator at Sandvik Materials Technology
11-2005 - 7-2006
Marketing Specialist at Getty Images do Brasil
5-2001 - 5-2004
Marketing Assistant at InterSystems do Brasil

Education

8-2021 - 8-2021
International Masterclass in Business of Experience 2021 from IMD
2010 - 2012
Master of Business Administration - MBA from FGV - Fundação Getulio Vargas

More Information

Social Presence :

Prographics :

Exp : 27 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Customer Experience Analyst at Scania Latin America
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Insights For Selling To Audrey

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Speak about competitive differentiation that your product offers
  • Hold your ground without indulging in one-upmanship

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t take too much time in sending them information if they ask for any
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Audrey is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Audrey

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Audrey move?

  • They can take decisions very fast if you manage to convince them.
  • Can Audrey take some risk or not?

  • The risks don’t matter much to them.

You And Audrey

Personality Compatibility


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