Audrey François

Inspirer
DISC Type : di

Assistant Store Manager at BTF / Bondi Active

Australia

Overview

Audrey is a retail professional with extensive experience managing teams and commercial strategy at companies like KIABI and BTF / Bondi Active. Holding a Masters degree in Business Management and Commercial Performance, colleagues describe her as benevolent, involved, and effective. She excels in optimizing sales and enhancing customer experience.

In September 2025, she took a significant step outside her comfort zone by leaving her career in France to move to Australia. This journey is driven by a desire to become bilingual, discover new ways of living and working, and challenge herself personally and professionally.

She quit her established retail management career to embark on a multi-year Working Holiday adventure in Australia.

Personality Overview

Fast Adopter

Charming & Persuasive

Generous

They don’t mind taking a stand if they believe in something.  They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Retail Leadership
Her career has focused on store management, from co-piloting a Kiabi store as Deputy Director to her current role, focusing on sales, stock, and team management.
Personal Growth
She intentionally left a familiar career and country to challenge herself, learn a new language, and grow by stepping into the unknown in Australia.
Talent Development
Showed a passion for mentoring new talent, referencing her experience as a former apprentice and her enjoyment in organizing integration days for new apprentices at KIABI.

Media Appearances

Audrey has no verified media appearances

Work History

9-2025
Assistant Store Manager at BTF / Bondi Active
8-2022 - 5-2025
Directrice adjointe de magasin at KIABI
9-2020 - 8-2022
Directrice adjointe en alternance at KIABI
9-2019 - 8-2020
Chef de projet événementiel et communication interne at Armatis
12-2018 - 3-2019
Gestion de projet marketing et administratif at Groupe COFAQ

Education

2020 - 2022
Master Management Business et Performance Commerciale from AFC formation
2019 - 2020
Bachelor marketing relation client from AFC Formation POITIERS

More Information

Social Presence :

Prographics :

Exp : 7 Location : Australia Job Level : Middle Designation : Assistant Store Manager at BTF / Bondi Active
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Insights For Selling To Audrey

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Clearly address the competitive aspects
  • Acknowledge their status and position during the conversation

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Audrey is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Audrey

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Audrey move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Audrey take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Audrey

Personality Compatibility


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