August Adams

Inquirer
DISC Type : cd

Director of Digital Experience at The Catholic University of America

Washington DC-Baltimore Area, United States

Overview

August has no verified overview

Personality Overview

Hard To Convince

Judgemental

ROI Conscious

They don’t always try to control the conversation but neither do they like yielding it fully.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

August has no verified topics they care about

Media Appearances

August has no verified media appearances

Work History

1-2023
Director of Digital Experience at The Catholic University of America
10-2017 - 1-2023
Manager of Online Communications at CFP Board
6-2015 - 9-2016
Account Director, Digital Strategy at Forum One
2-2013 - 6-2015
Director of Digital Strategy at Families USA
2-2012 - 9-2012
Digital Account Manager at LEADER: A Brand Marketing Agency

Education

2001 - 2003
MA from Emerson College - Writing and Publishing Graduate Program
1996 - 2000
BA from Emory University - English

More Information

Social Presence :

Prographics :

Exp : 12 Location : Washington DC-Baltimore Area, United States Job Level : Mid-senior Designation : Director of Digital Experience at The Catholic University of America
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Insights For Selling To August

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that you you respond to any queries from them quickly
  • Highlight the competitive differentiation of your product

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with August is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from August

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will August move?

  • They are neither the fastest decision makers nor the slowest.
  • Can August take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And August

Personality Compatibility


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