Augusto Bihre Letsch

Examiner
DISC Type : cs

CEO & Founder at MOVA Protocol

Porto Alegre, Rio Grande do Sul, Brazil

Overview

Augusto Bihre Letsch is the CEO and Founder of MOVA Protocol, a company building infrastructure to turn real-world mobility into verifiable data, digital assets (RWAs), and ESG impact. He leads the companys strategy, product development, and fundraising efforts. He attended Universidade La Salle for Ánalise e Desenvolvimento de Sistemas.

Augusto is focused on solving the problem of data verification in the mobility sector. He believes that mobility is one of the worlds most under-monetized data sources and is passionate about creating a transparent, auditable system for this information.

His company, MOVA Protocol, was founded in Brazil with a strong "product-first" mentality, aiming for real-world usage and clear paths to revenue.

Personality Overview

Status Quo Seeker

Late Adopter

Tough To Convince

They are always well-planned and adopt a systematic approach.  They do not like taking risks at all and go for proven options in the end. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

Monetizing Mobility Data
His company's core mission is to transform real-world mobility into valuable and verifiable data, digital assets, and measurable environmental impact.
ESG & Digital Assets
Frequently highlights the conversion of mobility data into verifiable ESG metrics, RWAs (Real-World Assets), and auditable carbon credits for compliance.
DePIN Infrastructure
He is building MOVA as a decentralized physical infrastructure network (DePIN) to support the data layer for mobility, energy, and compliance.

Media Appearances

Augusto has no verified media appearances

Work History

1-2023
CEO & Founder at MOVA Protocol

Education

Ánalise e Desenvolvimento de Sistemas from Universidade La Salle

More Information

Social Presence :

Prographics :

Exp : 3 Location : Porto Alegre, Rio Grande do Sul, Brazil Job Level : Leadership Designation : CEO & Founder at MOVA Protocol
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Insights For Selling To Augusto

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Augusto is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Augusto

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Augusto move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Augusto take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Augusto

Personality Compatibility


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