Aurélien G.

Inquirer
DISC Type : cd

Marketing Director @ Board Game Arena (BGA) at Asmodee Group

Winchester, England, United Kingdom

Overview

Aurélien is a strategic marketing leader with over 15 years of experience driving growth for B2C and B2B companies in Europe and North America. As Marketing Director for Board Game Arena at Asmodee, he leverages a deep expertise in brand strategy and digital marketing. His background includes roles at Ubisoft and an education from ESSEC Business School.

Aurélien has a clear passion for the gaming world, evidenced by his career focus and interests in companies like Electronic Arts. He also appreciates language and culture, advocating for the value of learning languages like French to foster deeper human connection beyond just business utility.

Unique fact: Aurélien is an entrepreneur at heart, having founded his own online service, "Ma Pause Déj", for which he created the business plan and pitches.

Personality Overview

Demanding

Judgemental

Upfront

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.

Topics They Care About

Board Games
As the Marketing Director for Board Game Arena, he is deeply embedded in the industry and attends major events like Spiel Essen to connect with game publishers.
Community Building
He is actively hiring for community management roles and focuses on building and growing the BGA community through engagement and social media.
Digital Marketing
His expertise covers CRM, content, and social media. He is currently exploring innovative channels like playable ads to drive growth for his platform.

Media Appearances

Aurélien has no verified media appearances

Work History

10-2022
Marketing Director @ Board Game Arena (BGA) at Asmodee Group
1-2020 - 1-2023
Brand Content and Partnerships Director at Asmodee Group
9-2017 - 1-2020
Global CRM Manager at Asmodee Group
10-2014 - 9-2017
Digital Marketing Manager at Securimut (MACIF)
9-2013 - 3-2014
Founder at Ma Pause Déj'

Education

2007 - 2008
Master from ESSEC Business School
2006 - 2007
Undergraduate from Sophia University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Winchester, England, United Kingdom Job Level : Mid-senior Designation : Marketing Director @ Board Game Arena (BGA) at Asmodee Group
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Insights For Selling To Aurélien

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Stress on the business value that your product offers

DONT's

  • Refrain from asking too many questions
  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aurélien is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Aurélien

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Aurélien move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Aurélien take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Aurélien

Personality Compatibility


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