Laurent LACOUR

Evaluator
DISC Type : SDc

Ingénieur commercial systemes et solutions at Kardex

Rueil-Malmaison, Île-de-France, France

Overview

Laurent LACOUR is a Sales Engineer at Kardex with over 20 years of experience in business development focused on intra-logistics automation. Drawing on his BTS from Lycée de Vilgénis, he specializes in creating innovative and customized solutions to optimize supply chain processes.

His professional mission is to simplify complex systems, making advanced automation more accessible to a wider range of businesses.

Personality Overview

Thorough Evaluator

Quality Focused

Fast But Analytical

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Accessible Automation
He focuses on proposing simple and effective solutions to make automation less complex and more accessible for clients in the intra-logistics space.
Intralogistics Optimization
Specializes in using robotization, mechanization, and automation to solve complex supply chain challenges and improve warehouse efficiency.
Customized Solutions
Utilizes skills in behavioral management and emotional intelligence to create innovative and tailor-made solutions that meet specific customer needs.

Media Appearances

Laurent has no verified media appearances

Work History

3-2025
Ingénieur commercial systemes et solutions at Kardex
3-2021 - 3-2025
Ingénieur commercial at SAVOYE
4-2019 - 2-2021
Chef de produit at SSI SCHÄFER
1-2004 - 4-2019
Responsable commercial at Hänel Storage Systems
9-2001 - 12-2003
Ingénieur commercial at Leader Systèmes SA

Education

1991 - 1993
BTS from Lycée de Vilgénis - Massy

More Information

Social Presence :

Prographics :

Exp : 24 Location : Rueil-Malmaison, Île-de-France, France Job Level : N/A Designation : Ingénieur commercial systemes et solutions at Kardex
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Insights For Selling To Laurent

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Be prepared for comments or questions that are critical of your product or your claims
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laurent is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Laurent

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Laurent move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Laurent take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Laurent

Personality Compatibility


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