Austin Cresswell

Pioneer
DISC Type : dsi

ECD, Accounts, Partner at Super Good Studio

Portland, Oregon Metropolitan Area, United States

Overview

Austin is a Partner and ECD at Super Good Creative with 20 years of experience leading brand strategy at Nike, Facebook, and adidas. Described as driven, passionate, and creative, he holds a BS in Journalism and is a Certified Scrum Product Owner.

He is passionate about the intersection of sport, music, and outdoor culture. His interests center on high-performance grit and appreciating elite product creative that captures a brands essence. He actively follows major sports brands like Nike and adidas.

Unique fact: Austin set the global brand and digital marketing strategy for the Nike SNKRS commerce platform.

Personality Overview

Driven But Considerate

Decisive But Friendly

Friendly But Fast

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Brand Storytelling
His career is built on helping brands achieve cultural status through subculture-led storytelling, notably with Nike's SNKRS platform.
Cultural Marketing
He specializes in bridging the gap between "cultural heat" and digital platforms to build authentic connections with consumers.
Creative Direction
As an Executive Creative Director and in his personal posts, he consistently analyzes and champions elite and effective product creative.

Media Appearances

Austin has no verified media appearances

Work History

1-2022
ECD, Accounts, Partner at Super Good Studio
1-2021
Marketing & Strategy Consultant at SPRKS Studio
10-2018 - 1-2021
Head of Global Brand & Digital Marketing; Nike Skateboarding, Golf, Court & ACG at Nike
5-2017 - 10-2018
Global Brand Marketing, Digital & Creative Director; SNKRS at Nike
1-2016 - 5-2017
Global Digital Marketing Manager; Nike Sportswear at Nike

Education

2002 - 2006
BS in Journalism from University of Oregon

More Information

Social Presence :

Prographics :

Exp : 19 Location : Portland, Oregon Metropolitan Area, United States Job Level : Mid-senior Designation : ECD, Accounts, Partner at Super Good Studio
URL has been copied!

Insights For Selling To Austin

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Austin is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Austin

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Austin move?

  • They are generally fast movers and can take quick decisions
  • Can Austin take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Austin

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.