Austin Crocker in

Austin Crocker

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Vice President Strategy, Innovation, Services at Whataburger
📍 San Antonio, Texas, United States

Austin Crocker serves as the Vice President of Strategy, Innovation, Services at Whataburger, where he has held numerous roles over a decade. His career progression from finance and analysis to strategy leadership highlights his deep expertise in brand growth. He holds a BBA from The University of Texas at San Antonio.

Public information focuses on his professional life, but it is known that he and his wife, Rebekah, have two children. Given his long-standing connection to San Antonio through both his university and Whataburgers headquarters, he likely maintains strong ties to the local community and its activities.

A key figure in the brands evolution, he was instrumental in supporting the Whataburger founding family during the 2019 sale of the company.

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Experience
13 Years
Current Role
Vice President Strategy, Innovation, Services
Job Level
Senior
Location
San Antonio, Texas, United States
Personality Overview

How Austin shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Austin cares about

Restaurant Innovation
His role explicitly includes innovation, and he has spoken about launching new products like 'Whatawings' and revamped coffee offerings to enhance the customer experience.
Corporate Strategy
As VP of Strategy, he plays a pivotal role in managing Whataburger's growth trajectory and serves on the company's Strategy Council.
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Career

Work history

3-2023
Vice President Strategy, Innovation, Services
Whataburger
9-2022
Group Director Innovation
Whataburger
9-2019 - 9-2022
Director Franchise
Whataburger
1-2018 - 9-2019
Sr. Manager Finance Design
Whataburger
4-2015 - 4-2018
Financial Data Manager
Whataburger
In the press

Media appearances

Whataburger Promotes Three Executives. Featured in Whataburger Stories (company blog)
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Whataburger Promotes Three Execs with 41 Years of Experience. Featured in QSR Magazine
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Education
2009 - 2011
BBA
The University of Texas at San Antonio
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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