Austin Crocker

Go-getter
DISC Type : d

Vice President Strategy, Innovation, Services at Whataburger

San Antonio, Texas, United States

Overview

Austin Crocker serves as the Vice President of Strategy, Innovation, Services at Whataburger, where he has held numerous roles over a decade. His career progression from finance and analysis to strategy leadership highlights his deep expertise in brand growth. He holds a BBA from The University of Texas at San Antonio.

Public information focuses on his professional life, but it is known that he and his wife, Rebekah, have two children. Given his long-standing connection to San Antonio through both his university and Whataburgers headquarters, he likely maintains strong ties to the local community and its activities.

A key figure in the brands evolution, he was instrumental in supporting the Whataburger founding family during the 2019 sale of the company.

Personality Overview

Self-Confident

Fast-Paced

Decisive

They can be nudged to make faster decisions by offering what they value.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

Restaurant Innovation
His role explicitly includes innovation, and he has spoken about launching new products like 'Whatawings' and revamped coffee offerings to enhance the customer experience.
Corporate Strategy
As VP of Strategy, he plays a pivotal role in managing Whataburger's growth trajectory and serves on the company's Strategy Council.
Franchise Expansion
Previously served as Director of Franchising, helping the company expand its franchise program for the first time in decades, indicating a deep understanding of this growth model.

Media Appearances

Whataburger Promotes Three Executives. Featured in Whataburger Stories (company blog)

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Whataburger Promotes Three Execs with 41 Years of Experience. Featured in QSR Magazine

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Whataburger announces new CAO, vice presidents. Featured in San Antonio Business Journal

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Work History

3-2023
Vice President Strategy, Innovation, Services at Whataburger
9-2022
Group Director Innovation at Whataburger
9-2019 - 9-2022
Director Franchise at Whataburger
1-2018 - 9-2019
Sr. Manager Finance Design at Whataburger
4-2015 - 4-2018
Financial Data Manager at Whataburger

Education

2009 - 2011
BBA from The University of Texas at San Antonio

More Information

Social Presence :

Prographics :

Exp : 13 Location : San Antonio, Texas, United States Job Level : Senior Designation : Vice President Strategy, Innovation, Services at Whataburger
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Insights For Selling To Austin

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Highlight the competitive differentiation of your product
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Refrain from asking too many questions
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Austin is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Austin

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Austin move?

  • Their decision making speed is somewhere in the middle.
  • Can Austin take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Austin

Personality Compatibility


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