Austin Sauter

Observer
DISC Type : ci

Digital Strategy Manager at PureCars

Cockeysville, Maryland, United States

Overview

Austin Sauter is a Digital Strategy Manager at PureCars, leveraging a deep background in the automotive sector from roles at FCA Fiat Chrysler and Mercedes-Benz. His expertise spans data-driven communications, operations, and marketing. He holds a Bachelor’s Degree from Towson University.

Originally from the Baltimore area, Austin was a member of his schools wrestling team. His past involvement as an Alumni Giving Coordinator suggests an interest in networking and community engagement.

He has a unique career trajectory, transitioning from hands-on roles like dealer auditing and service consulting to leading high-level digital strategy.

Personality Overview

Example Seeker

Value Driven

Assertive

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Automotive Digital Strategy
His entire career is rooted in the automotive industry, evolving from dealer operations to managing digital marketing and strategy for the sector.
Data-Driven Engagement
In a previous role, he focused on using first-party data and creating audience profiles to develop strategies for engaging with customer bases.
Fixed Ops Marketing
Previously served as Director of Fixed Ops & Email Marketing, indicating specific expertise in marketing for automotive service departments.

Media Appearances

Austin has no verified media appearances

Work History

4-2025
Digital Strategy Manager at PureCars
1-2024 - 3-2025
Director of Operations at Convergence
2-2020 - 1-2024
Director of Fixed Ops & Email Marketing, Project Manager, Platform Specialist at Driven Media Group
6-2019 - 2-2020
Dealer Auditor at FCA Fiat Chrysler Automobiles
1-2019 - 5-2019
Service Consultant at Mercedes-Benz USA

Education

2011 - 2015
Bachelor’s Degree from Towson University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Cockeysville, Maryland, United States Job Level : Middle Designation : Digital Strategy Manager at PureCars
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Insights For Selling To Austin

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Help them understand the risk aspect fully while inspiring confidence
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Austin is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Austin

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Austin move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Austin take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Austin

Personality Compatibility


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