Ava McDonald in

Ava McDonald

Evaluator · DISC type sdc
Marketing Associate at CAVU Consumer Partners
📍 New York, New York, United States

Ava McDonald is a Marketing Associate at CAVU Consumer Partners and a Georgetown University graduate. An exited entrepreneur, she founded Zfluence, a Gen Z influencer marketing firm, in high school and sold it to Her Campus Media in 2023. She is a recognized expert in marketing to Gen Z.

Outside of work, Ava has demonstrated strong leadership and a passion for consumer brands as the former president of the Georgetown Retail and Luxury Association. In this role, she hosted events with CEOs and presidents from luxury brands like Bentley Motors, GIVENCHY, and Fendi, connecting students with industry leaders.

Unique fact: Ava was the youngest person ever named to Ad Ages prestigious "40 Under 40" list of global marketing trailblazers, receiving the honor at just 19 years old.

Read the full overview →
Experience
4 Years
Current Role
Marketing Associate
Location
New York, New York, United States
Personality Overview

How Ava shows up

Hard To Convince
Thorough Evaluator
Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Priorities

Topics Ava cares about

Gen Z Marketing
Founded Zfluence, an agency focused on authentic marketing to Gen Z, and is a recognized speaker on the topic, having been featured in Forbes and WIRED.
Authentic Influence
Created Zfluence to combat inauthentic "pay-to-say" social media practices, building a platform based on genuine brand affinity rather than cash payments.
+4 more topics Login to view topics
Career

Work history

9-2024
Marketing Associate
CAVU Consumer Partners
5-2023 - 5-2024
President
Georgetown Retail and Luxury Association
5-2022 - 4-2023
Vice President, PR
Georgetown Retail and Luxury Association
9-2020 - 4-2022
PR Committee Member
Georgetown Retail and Luxury Association
3-2019 - 12-2023
Founder and CEO
Zfluence
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
8-2020 - 5-2024
Bachelor of Arts - BA
Georgetown University
1-2023 - 5-2023
Education details unavailable
CIEE Council on International Educational Exchange
Social presence
in
Behavioral profile

DISC profile (public)

s

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

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