Ava McDonald

Evaluator
DISC Type : sdc

Marketing Associate at CAVU Consumer Partners

New York, New York, United States

Overview

Ava McDonald is a Marketing Associate at CAVU Consumer Partners and a Georgetown University graduate. An exited entrepreneur, she founded Zfluence, a Gen Z influencer marketing firm, in high school and sold it to Her Campus Media in 2023. She is a recognized expert in marketing to Gen Z.

Outside of work, Ava has demonstrated strong leadership and a passion for consumer brands as the former president of the Georgetown Retail and Luxury Association. In this role, she hosted events with CEOs and presidents from luxury brands like Bentley Motors, GIVENCHY, and Fendi, connecting students with industry leaders.

Unique fact: Ava was the youngest person ever named to Ad Ages prestigious "40 Under 40" list of global marketing trailblazers, receiving the honor at just 19 years old.

Personality Overview

Hard To Convince

Thorough Evaluator

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Gen Z Marketing
Founded Zfluence, an agency focused on authentic marketing to Gen Z, and is a recognized speaker on the topic, having been featured in Forbes and WIRED.
Authentic Influence
Created Zfluence to combat inauthentic "pay-to-say" social media practices, building a platform based on genuine brand affinity rather than cash payments.
Youth Entrepreneurship
Founded her company while still in high school and successfully sold it, advocating for young people to pursue their entrepreneurial passions regardless of age.

Media Appearances

Ava has no verified media appearances

Work History

9-2024
Marketing Associate at CAVU Consumer Partners
5-2023 - 5-2024
President at Georgetown Retail and Luxury Association
5-2022 - 4-2023
Vice President, PR at Georgetown Retail and Luxury Association
9-2020 - 4-2022
PR Committee Member at Georgetown Retail and Luxury Association
3-2019 - 12-2023
Founder and CEO at Zfluence

Education

8-2020 - 5-2024
Bachelor of Arts - BA from Georgetown University
1-2023 - 5-2023
Education details unavailable from CIEE Council on International Educational Exchange

More Information

Social Presence :

Prographics :

Exp : 4 Location : New York, New York, United States Job Level : N/A Designation : Marketing Associate at CAVU Consumer Partners
URL has been copied!

Insights For Selling To Ava

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ava is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Ava

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Ava move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Ava take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Ava

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.