Avesta Hojjati, Ph.D.

Captain
DISC Type : DS

Chief Technology Officer at SecurityScorecard

Dallas-Fort Worth Metroplex, United States

Overview

Avesta is the Chief Technology Officer at SecurityScorecard, leading a global team in cybersecurity innovation. An alumnus of the University of Illinois Urbana-Champaign with a Ph. D. , he has a unique background as both a security attacker and defender. Colleagues describe him as an innovative, articulate, and gregarious thought leader.

Outside of his technology leadership, Avesta is passionate about horology—the art and science of timekeeping. He finds great enjoyment in the intricate details of collecting and studying watches, reflecting a deep appreciation for craftsmanship and precision that complements his professional focus on detail and excellence.

Interesting fact: Avesta was named one of Silicon Valleys "40 Under 40" and holds a patent for a system that computes the credibility of online articles.

Personality Overview

Long-Term Thinker

Planner & Achiever

Output-Driven

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Cybersecurity Innovation
As CTO, he drives innovation in security ratings and supply chain risk detection, leveraging his unique background as both an attacker and defender.
Global Team Leadership
He leads a cross-functional engineering team distributed across nine countries, emphasizing culture and operational excellence.
Horology & Timepieces
He has a stated passion for the art and science of timekeeping and is an avid collector of watches.

Media Appearances

Avesta has no verified media appearances

Work History

12-2024
Chief Technology Officer at SecurityScorecard
12-2022 - 12-2024
Vice President of Engineering at DigiCert, Inc.
12-2021 - 12-2022
VP Research and Development at DigiCert, Inc.
3-2018 - 12-2021
Head of Research & Development at DigiCert, Inc.
11-2018 - 11-2024
Advisory Board Member at Rutgers University Continuing Education

Education

Doctor of Philosophy - PhD from University of Illinois Urbana-Champaign
Master of Science - MS from University of Illinois Urbana-Champaign

More Information

Social Presence :

Prographics :

Exp : 7 Location : Dallas-Fort Worth Metroplex, United States Job Level : Leadership Designation : Chief Technology Officer at SecurityScorecard
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Insights For Selling To Avesta

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • During followups, use phone or text if needed, they should be fine
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Avesta is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Avesta

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Avesta move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Avesta take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Avesta

Personality Compatibility


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