Avi Tharmalingam

Critic
DISC Type : C

Director of Sales at Rocscience

Toronto, Ontario, Canada

Overview

Avi has no verified overview

Personality Overview

Negotiator

ROI Driven

Critic

Unless the value is proven by data, they are unlikely to value fancy features.  They prefer to analyze logically and value objective facts over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Avi has no verified topics they care about

Media Appearances

Avi has no verified media appearances

Work History

11-2025
Director of Sales at Rocscience
9-2023 - 10-2025
Director of Sales And Business Development at Loopio
11-2022 - 9-2023
Manager, Enterprise Sales Development at Loopio
1-2023 - 1-2025
Member at Pavilion
3-2022 - 10-2022
Manager, Business Development at Ada

Education

2021 - 2023
Master of Business Administration - MBA from Lang School of Business and Economics - University of Guelph
2018 - 2019
Clinical Research Postgraduate Student from Humber College

More Information

Social Presence :

Prographics :

Exp : 6 Location : Toronto, Ontario, Canada Job Level : Mid-senior Designation : Director of Sales at Rocscience
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Insights For Selling To Avi

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Avi is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Avi

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Avi move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Avi take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Avi

Personality Compatibility


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