Avik Choudhuri

Enthusiast
DISC Type : i

Senior Vice President - Sales and Merchandising at Dealshare

Kolkata, West Bengal, India

Overview

Avik Choudhuri serves as the Senior Vice President of Sales and Merchandising at Dealshare, leveraging extensive experience in the FMCG sector. His career includes leadership roles at IFB Agro Industries and Future Retail, where he managed a food business exceeding 2200 crores annually. He holds an MBA from the Institute of Management Technology, Ghaziabad.

He is focused on Dealshares next phase of growth, "Dealshare 2. 0, " which emphasizes building a value ecosystem for customers. His strategy involves expanding the private-label portfolio and fostering partnerships with local and regional brands to enhance quality, accessibility, and affordability for consumers.

Unique fact: He has a proven track record of managing large-scale retail operations, including a business portfolio of over 2200 crores per annum at Big Bazaar.

Personality Overview

Consensus Focused

Non-Confrontational

Story Driven

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Private Label Expansion
He is personally leading the expansion of Dealshare's private-label portfolio as a core component of the "Dealshare 2. 0" transformation.
FMCG Business Strategy
His career at IFB Agro, Future Retail, and Reckitt Benckiser has been dedicated to driving top-line and bottom-line growth in the FMCG foods and personal care sectors.
Value Ecosystems
A core part of his renewed commitment at Dealshare is creating an ecosystem where quality, accessibility, and affordability coexist for the consumer.

Media Appearances

Avik has no verified media appearances

Work History

4-2025
Senior Vice President - Sales and Merchandising at Dealshare
6-2024 - 3-2025
Vice President - Merchandising and Selling at Dealshare
8-2020 - 6-2024
Business Head at IFB Agro Industries Ltd.
4-2007 - 8-2020
Chief at Future Retail (Big Bazaar)
11-2004 - 3-2007
ASM at Reckitt Benckiser

Education

2000 - 2002
MBA from Institute of Management Technology, Ghaziabad

More Information

Social Presence :

Prographics :

Exp : 20 Location : Kolkata, West Bengal, India Job Level : Leadership Designation : Senior Vice President - Sales and Merchandising at Dealshare
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Insights For Selling To Avik

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Refer to interesting customer testimonials and stress on great customer experience
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t ask too many questions in one go, weave them into the flow
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Avik is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Avik

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Avik move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Avik take some risk or not?

  • They can take some low-probability risks if needed.

You And Avik

Personality Compatibility


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