Avital Knoller

Questioner
DISC Type : c

Head of Ecosystem at Orchid Security

New York, New York, United States

Overview

Avital Knoller leads ecosystem and community-led growth at Orchid Security, specializing in building impactful communities for cybersecurity and tech startups. She previously founded and scaled the global customer community at Wiz. Avital holds a Masters degree from Tel Aviv University and is a strategic advisor to platforms for Slack-based business communities.

Driven by a passion for creating positive change, Avital focuses on building equitable and collaborative communities. Her work often involves developing strategies for diversity and inclusion, aiming to create a more connected world. This mission is reflected in her professional roles and her interest in global organizations like the United Nations.

She recently produced a Valentines Day campaign that featured her CPO as Cupid and involved creating an AI promotional video.

Personality Overview

Price-Sensitive

Not Easily Convinced

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to fully evaluate every situation. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Community-Led Growth
Her entire career, from founding the Wiz customer community to her current role at Orchid Security, is focused on building and scaling communities to drive business growth.
Cybersecurity Marketing
She recently appeared on the "Breaking Through in Cybersecurity Marketing" podcast to discuss her strategies for building practitioner-led communities in the security industry.
Identity Security
Actively promotes and discusses topics core to her work at Orchid Security, such as the challenges of "Identity Dark Matter" in complex systems.

Media Appearances

Avital has no verified media appearances

Work History

7-2025
Head of Ecosystem at Orchid Security
5-2025
Advisor at Tightknit
3-2023 - 7-2025
Manager, Community and Beta Program at Wiz
5-2021 - 3-2023
Community Strategy Consultant at B2B and B2C early-stage startups
2021 - 12-2022
Head of Community at MetaTech Foundation

Education

1-2023 - 4-2023
Google AccelHERate Sales Bootcamp from Elevation
2015 - 2018
Master's degree from Tel Aviv University

More Information

Social Presence :

Prographics :

Exp : 12 Location : New York, New York, United States Job Level : Mid-senior Designation : Head of Ecosystem at Orchid Security
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Insights For Selling To Avital

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Avital is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Avital

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Avital move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Avital take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Avital

Personality Compatibility


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