Avner Peleg

Energizer
DISC Type : I

Director at Syntura

London, England, United Kingdom

Overview

Avner Peleg is a Co-Founder and Director at Syntura, a leading UK provider of cloud and cybersecurity services. With over 20 years of international senior management experience, he has a strong background in fundraising, strategy, and P&L management for tech companies. Described as an "inspirational leader, " he holds an MBA from INSEAD.

Avner has a distinctly international background, having lived and worked in the US, UK, France, Belgium, and Israel. Before his career in the private sector, he spent five years on active duty in the Israeli military, an experience that provided the technical foundation for his first entrepreneurial venture.

His first technology company was founded with partners he met and served with during his five years in the military.

Personality Overview

Relationship Oriented

Full Of Energy

Imaginative

They are not always early adopters but can be pursuaded by leveraging strong relationships.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

Cloud & Cybersecurity
As the Co-Founder of Syntura, his company specializes in providing cloud-based IT and cybersecurity infrastructure services to a wide range of organizations.
Startup Fundraising
He has extensive experience raising capital, having secured angel investment and venture capital for his previous company, Veon, which was later acquired by Philips.
International Business
His career has spanned five countries including the US, UK, France, Belgium, and Israel, giving him a broad perspective on global markets.

Media Appearances

SYNTURA GROUP LIMITED – Officers. Featured in Companies House (UK Government)

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Syntura Experience Centre Launch. Featured in Syntura (company news release)

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Work History

7-2000
Director at Syntura
6-1995 - 6-1999
Co-Founder at Veon (Acquired by Philips)
1990 - 1994
Software Team Leader at Tecnomatix

Education

1999 - 2000
MBA from INSEAD
1990 - 1992
B.Sc. from Université libre de Bruxelles

More Information

Social Presence :

Prographics :

Exp : 34 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Director at Syntura
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Insights For Selling To Avner

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Talk anecdotally about the customer experience that your product offers
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Don’t be excessively objective, be a storyteller
  • Don’t be too formal, focus on building comfort and trust
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Avner is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Avner

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Avner move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Avner take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Avner

Personality Compatibility


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