Axel Cooley✨✨

Sharpshooter
DISC Type : DC

Executive - Automotive at Metallon, LLC.

Detroit Metropolitan Area, United States

Overview

Axel Cooley is an automotive executive at Metallon, LLC, specializing in sustainable manufacturing with expertise in rare earth metals, raw materials, and plastics. Recognized for her professional, diligent, and creative approach, she has a background from Wilfrid Laurier University and the University of Waterloo. She is a vocal advocate for diversity, serving on the board of the Automotive Womens Alliance Foundation.

Outside of automotive and defense, Axel is an entrepreneur, angel investor, and co-owner of a bridal alterations business. With professional experience working in over 30 nations, she has a global perspective. She also directs marketing for the Association of the US Armys Arsenal of Democracy Chapter, showing a commitment to supporting military personnel.

Unique fact: Before entering the automotive sector, she worked with global media networks for 10 years, handling PR for high-profile events like the Super Bowl and Grammys.

Personality Overview

Thorough Evaluator

Precise But Practical

ROI Driven

They prefer to be the ones controlling the conversation or defining the terms.  They are not always relationship oriented. They respond well to strong and respectful communication.

Topics They Care About

Sustainable Manufacturing
Her professional headline and role at Metallon emphasize her focus on sustainable practices and raw materials like lithium and platinum group metals for the automotive industry.
Women in Automotive
Serves on the Board of the Automotive Women’s Alliance Foundation and is a featured speaker on empowering women, diversity, and inclusion in the automotive sector.
Defense Sector Engagement
Serves as Marketing Director for the Association of the US Army (AUSA) chapter and has past experience navigating the US Defense sector and government contracts.

Media Appearances

Axel has no verified media appearances

Work History

12-2013
Executive - Automotive at Metallon, LLC.
10-2019
Board of Directors - Automotive (Chair of Marketing) at Automotive Women's Alliance Foundation
7-2024
Director - Marketing at AUSA Arsenal of Democracy Chapter
Angel Investor - Healthcare Solutions at MuscleMagic Pain Relief Cream
6-2000
Co-Owner at Nocce Bridal Alterations Kitchener-Waterloo

Education

1999 - 2003
Bachelor's Degree from Lazaridis School of Business & Economics at Wilfrid Laurier University
Canada's #1 Innovation and Engineering University from University of Waterloo

More Information

Social Presence :

Prographics :

Exp : 25 Location : Detroit Metropolitan Area, United States Job Level : N/A Designation : Executive - Automotive at Metallon, LLC.
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Insights For Selling To Axel

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Speak about competitive differentiation that your product offers
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don't try too hard to forge relationships with them
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Axel is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Axel

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Axel move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Axel take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Axel

Personality Compatibility


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