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Ayaka F.

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Head of Sales, Mid-Market and Enterprise at Preply
📍 Spain

Ayaka is a results-driven sales leader, currently serving as the Head of Sales for Mid-Market and Enterprise at Preply. She has a strong track record of building high-performing sales teams from scratch and successfully launching new markets, such as when she was the second employee for Klarna in Spain. Ayaka holds an MBA from IE Business School.

Beyond her professional achievements in the tech and sales industries, Ayaka has a creative interest in fashion. She has pursued this passion by completing a short course and earning a certification in Introduction to Fashion Design from the University of the Arts London, showing a dedication to learning new skills outside her primary field.

Unique fact: She was the second employee to launch Klarna in the Spanish market, playing a pivotal role in building the team and strategy from the ground up.

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Experience
15 Years
Current Role
Head of Sales, Mid-Market and Enterprise
Job Level
Mid-senior
Location
Spain
Personality Overview

How Ayaka shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Ayaka cares about

B2B Growth Strategy
Her entire career is focused on scaling B2B sales, consistently exceeding revenue goals and recently hosting a B2B sales meet-up for Preply.
Sales Team Development
She has repeatedly demonstrated a passion for building and training sales teams from the ground up at both Preply and Klarna.
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Career

Work history

4-2025
Head of Sales, Mid-Market and Enterprise
Preply
10-2023
Head of Sales, SMB Channel
Preply
3-2022 - 7-2023
Business Development Competence/Accountable Lead, Spain
Klarna
11-2019 - 2-2022
Head of Commercial, Spain & Portugal
Klarna
11-2018 - 10-2019
Account Director, Enterprise Solutions, Spain
WeWork
In the press

Media appearances

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Education
Women & Leadership - Focused Program - Executive Education
IESE Business School
Master of Business Administration (Full Time MBA)
IE Business School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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