Ayaka F.

Questioner
DISC Type : c

Head of Sales, Mid-Market and Enterprise at Preply

Spain

Overview

Ayaka is a results-driven sales leader, currently serving as the Head of Sales for Mid-Market and Enterprise at Preply. She has a strong track record of building high-performing sales teams from scratch and successfully launching new markets, such as when she was the second employee for Klarna in Spain. Ayaka holds an MBA from IE Business School.

Beyond her professional achievements in the tech and sales industries, Ayaka has a creative interest in fashion. She has pursued this passion by completing a short course and earning a certification in Introduction to Fashion Design from the University of the Arts London, showing a dedication to learning new skills outside her primary field.

Unique fact: She was the second employee to launch Klarna in the Spanish market, playing a pivotal role in building the team and strategy from the ground up.

Personality Overview

Cautious & Analytical

Price-Sensitive

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to analyze every situation thoroughly.


Topics They Care About

B2B Growth Strategy
Her entire career is focused on scaling B2B sales, consistently exceeding revenue goals and recently hosting a B2B sales meet-up for Preply.
Sales Team Development
She has repeatedly demonstrated a passion for building and training sales teams from the ground up at both Preply and Klarna.
New Market Entry
As the second employee for Klarna in Spain, she was instrumental in launching and defining the commercial strategy for an entirely new market.

Media Appearances

Ayaka has no verified media appearances

Work History

4-2025
Head of Sales, Mid-Market and Enterprise at Preply
10-2023
Head of Sales, SMB Channel at Preply
3-2022 - 7-2023
Business Development Competence/Accountable Lead, Spain at Klarna
11-2019 - 2-2022
Head of Commercial, Spain & Portugal at Klarna
11-2018 - 10-2019
Account Director, Enterprise Solutions, Spain at WeWork

Education

Women & Leadership - Focused Program - Executive Education from IESE Business School
Master of Business Administration (Full Time MBA) from IE Business School

More Information

Social Presence :

Prographics :

Exp : 15 Location : Spain Job Level : Mid-senior Designation : Head of Sales, Mid-Market and Enterprise at Preply
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Insights For Selling To Ayaka

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ayaka is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Ayaka

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ayaka move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Ayaka take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Ayaka

Personality Compatibility


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