Ayse Berdan

Enigma
DISC Type : dci

Global Product Marketing Manager, Care Collaboration and Patient Engagement at Siemens Healthineers

Glencoe, Illinois, United States

Overview

Ayse has no verified overview

Personality Overview

Friendly Yet Blunt

Persuasive & Assertive

Hard To Convince

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

Ayse has no verified topics they care about

Media Appearances

Ayse has no verified media appearances

Work History

12-2019
Global Product Marketing Manager, Care Collaboration and Patient Engagement at Siemens Healthineers
1-2019 - 12-2019
Marketing Communications Manager, Digital Health and Imaging IT at Siemens Healthineers
1-2018 - 1-2019
Global Product Marketing Manager, Service Line Solutions at Siemens Healthineers
1-2014 - 1-2018
Global Product Marketing Manager, Cardiovascular Imaging and Information Solutions at Siemens Healthineers
2-2010 - 12-2013
Product Marketing Specialist, CVIS and PACS at Siemens Healthineers

Education

2007 - 2009
MBA Marketing from Drexel University's LeBow College of Business
2002 - 2004
BA from University of West London

More Information

Social Presence :

Prographics :

Exp : 24 Location : Glencoe, Illinois, United States Job Level : Middle Designation : Global Product Marketing Manager, Care Collaboration and Patient Engagement at Siemens Healthineers
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Insights For Selling To Ayse

During A Call Or A Meeting

DO's

  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ayse is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Ayse

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Ayse move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Ayse take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Ayse

Personality Compatibility


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