Azora Zoe Paknad in

Azora Zoe Paknad

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Operating Partner at Hologram Capital
📍 New York City Metropolitan Area, United States

Azora Zoe Paknad is an operator and consultant with a focus on consumer brands. As an Operating Partner at Hologram Capital and VP at Endless Commerce, she supports portfolio companies and scales GTM functions. She previously founded Goldune, a marketplace for sustainable goods, and holds a Bachelors degree from The New School.

Outside of work, Azora is a writer who authors "First Rodeo, " a newsletter about work, books, healing, and ambition after her experience as a founder. She enjoys reading, exploring New York Citys food scene, and is passionate about creating community for other founders navigating their professional journeys.

She has a personal newsletter and blog called "First Rodeo, " where she writes about the unfiltered realities of ambition, identity, and starting over.

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Experience
4 Years
Current Role
Operating Partner
Job Level
Senior
Location
New York City Metropolitan Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Azora cares about

Sustainable Commerce
Founded Goldune, a marketplace designed to make sustainable and ethical shopping more accessible and appealing by curating over 200 emerging brands.
Founder Wellbeing
Writes extensively in her "First Rodeo" newsletter about the identity and burnout challenges founders face, aiming to create an honest conversation around the topic.
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Career

Work history

2-2025
Operating Partner
Hologram Capital
2-2025
VP of Strategy, Growth & Partnerships
Endless Commerce
Operator
The Hedgehog Company
1-2023 - 3-2024
Head of GTM, Revenue, Partnerships
Thingtesting
6-2020 - 12-2022
Founder & CEO
Goldune
In the press

Media appearances

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Education
Bachelor's Degree
The New School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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