Azora Zoe Paknad

Captain
DISC Type : DS

Operating Partner at Hologram Capital

New York City Metropolitan Area, United States

Overview

Azora Zoe Paknad is an operator and consultant with a focus on consumer brands. As an Operating Partner at Hologram Capital and VP at Endless Commerce, she supports portfolio companies and scales GTM functions. She previously founded Goldune, a marketplace for sustainable goods, and holds a Bachelors degree from The New School.

Outside of work, Azora is a writer who authors "First Rodeo, " a newsletter about work, books, healing, and ambition after her experience as a founder. She enjoys reading, exploring New York Citys food scene, and is passionate about creating community for other founders navigating their professional journeys.

She has a personal newsletter and blog called "First Rodeo, " where she writes about the unfiltered realities of ambition, identity, and starting over.

Personality Overview

Dynamic But Sincere

Planner & Achiever

Decisive But Calm

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Sustainable Commerce
Founded Goldune, a marketplace designed to make sustainable and ethical shopping more accessible and appealing by curating over 200 emerging brands.
Founder Wellbeing
Writes extensively in her "First Rodeo" newsletter about the identity and burnout challenges founders face, aiming to create an honest conversation around the topic.
Bringing Products to Market
Her experience includes Head of GTM at Thingtesting and leading strategy and partnerships at Endless Commerce, focusing on growth for omnichannel brands.

Media Appearances

Azora has no verified media appearances

Work History

2-2025
Operating Partner at Hologram Capital
2-2025
VP of Strategy, Growth & Partnerships at Endless Commerce
Operator at The Hedgehog Company
1-2023 - 3-2024
Head of GTM, Revenue, Partnerships at Thingtesting
6-2020 - 12-2022
Founder & CEO at Goldune

Education

Bachelor's Degree from The New School

More Information

Social Presence :

Prographics :

Exp : 4 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : Operating Partner at Hologram Capital
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Insights For Selling To Azora Zoe

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't go over them unless you are left with no other option
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Azora Zoe is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Azora Zoe

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Azora Zoe move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Azora Zoe take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Azora Zoe

Personality Compatibility


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