Bárbara Figueroa Calderón
Login to view DISC.Bárbara is a Commercial Engineer from the Universidad de Chile with over five years of experience in marketing and sales. As the Head of Marketing for Chile at Casaideas, she leverages her expertise in commercial strategy and budget management for international markets across Asia, Europe, and North America.
Outside of her primary role, Bárbara has a declared professional interest in the tourism and viticultural industries. This passion is supported by her "Wine Expert Consumer" certification and her past experience managing wine exports. She follows major global consumer brands like Unilever and The Coca-Cola Company.
Unique fact: She personally developed a new wine, leading the entire process from product creation and packaging design to its market launch.
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