Babak Behbehanian

Balancer
DISC Type : S

Director, Hospital and Ambulatory Marketing at Cottage Health

Santa Barbara, California, United States

Overview

Babak has no verified overview

Personality Overview

Formal Mannered

Process-Oriented

Diplomatic

They are courteous and respectful but practical.  They are comfortable taking long term decisions. They like following the process even if it takes time to reach any conclusion.

Topics They Care About

Babak has no verified topics they care about

Media Appearances

Babak has no verified media appearances

Work History

12-2024
Director, Hospital and Ambulatory Marketing at Cottage Health
4-2019 - 12-2024
Director, Marketing and Consumerism at Cottage Health
1-2015 - 12-2024
Marketing Director at Cottage Health
8-2010 - 12-2014
Director, Marketing & Public Relations at Trident Health
8-2007 - 8-2010
News Reporter at WCSC-TV Live 5 News

Education

1995 - 2000
Bachelor of Arts (B.A.) from Drexel University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Santa Barbara, California, United States Job Level : Mid-senior Designation : Director, Hospital and Ambulatory Marketing at Cottage Health
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Insights For Selling To Babak

During A Call Or A Meeting

DO's

  • Be very observant about how they perceive the risk in the decision
  • Unless they are the decision maker, bring other stakeholders into the process early
  • Tell them about the outcome and results before talking about the input

DONT's

  • Don’t brush off their concerns, their comfort with you will go down
  • Don’t try to be overly social in the early interactions
  • Don’t push them for a no, take the lack of yes as a no after a certain point

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Babak is

  • Low-risk, adoption by others and strong collaterals matter the most to them.
  • Will you ever get a clear answer from Babak

  • They never refuse directly, they push out the decisions or just go quiet.

Insights For Deal Planning

    How fast (or slow) will Babak move?

  • They can be some of the slowest decision makers.
  • Can Babak take some risk or not?

  • They have no risk-appetite and prefer to take safe decisions.

You And Babak

Personality Compatibility


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