Badhri Narayanan. K.R

Captain
DISC Type : DS

Executive Vice President - International Business at Aachi Masala Foods Pvt Ltd

Greater Chennai Area, India

Overview

Badhri Narayanan is the Executive Vice President of International Business at Aachi Masala Foods, bringing over three decades of CPG sector experience. He is an expert in global expansion, pioneering Route-to-Market strategies, and transforming businesses into profitable enterprises. Colleagues and partners describe him as a results-oriented, hands-on manager with strong leadership.

Outside his executive duties, Badhri is passionate about value-based leadership, drawing inspiration from figures like Ratan Tata. He values humility, empathy, and grace as essential leadership qualities. His public posts also show an appreciation for cultural and religious traditions, such as Ramadan.

He spearheaded sales development in over 63 countries within five years, generating an incremental $3. 5 million USD in export revenue.

Personality Overview

Output-Driven

Long-Term Thinker

Consummate Professional

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Global Expansion
He led Aachi Masala's expansion into 63+ countries. He sees significant interest for Indian foods in the Middle East, Africa, and Europe.
Go-to-Market Strategy
A core competency highlighted in his profile, with a proven track record of pioneering and implementing effective R2M strategies for CPG brands.
Strategic Partnerships
Actively seeks engagement with distributors, importers, and retail chains and is open to collaborations for white-label partnerships.

Media Appearances

Badhri has no verified media appearances

Work History

8-2024
Executive Vice President - International Business at Aachi Masala Foods Pvt Ltd
11-2016 - 7-2024
Senior Vice President - Global Business at Aachi Masala Foods Pvt Ltd
Head of Sales at Leading CPG Distribution Company (Dry and Frozen foods)
Regional Sales Manager at Friesland Campina Middle East
Divisional Manager at International Agencies Co. Ltd, Bahrain

Education

MBA from Sikkim Manipal Institute of Technology - SMU
Bachelor's degree from University of Madras

More Information

Social Presence :

Prographics :

Exp : 9 Location : Greater Chennai Area, India Job Level : Leadership Designation : Executive Vice President - International Business at Aachi Masala Foods Pvt Ltd
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Insights For Selling To Badhri

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • During followups, use phone or text if needed, they should be fine
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Badhri is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Badhri

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Badhri move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Badhri take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Badhri

Personality Compatibility


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