Bailey Bowman

Trailblazer
DISC Type : ID

Director of Marketing Operations and Analytics at Five9

Wilmington, North Carolina, United States

Overview

Bailey is a Director of Marketing Operations and Analytics at Five9, specializing in optimizing MarTech ecosystems and developing data-driven strategies to fuel revenue growth. A graduate of the University of North Carolina Wilmington, colleagues describe her as genuine, intelligent, organized, and dedicated, with impressive digital marketing skills and expertise in complex integrations.

Based on her professional history and certifications, Bailey has a deep interest in the Salesforce platform and its application in marketing and sales. One of her past recruitment posts playfully asks potential candidates if they like dragons, suggesting a possible interest in fantasy or mythology.

In 2018, a community dashboard she helped create for nCino won the "Best Community Dashboard" award for its innovative approach to tracking engagement.

Personality Overview

Values Relationships

Achievement-Oriented

Friendly But Fast

They are more likely to be open to unproven but exciting technologies.  They like to keep things under control. They respond better to a combination of speed and relationship.

Topics They Care About

MarTech Stack Optimization
Her experience includes rationalizing and managing a MarTech stack of over 60 applications at Five9 to reduce costs, eliminate redundancies, and improve efficiency.
Data-Driven Strategy
Focuses on designing KPIs, dashboards, and predictive analytics to connect marketing impact directly to business and pipeline growth.
High-Performing Teams
She has a passion for building and mentoring teams, having developed a high-performing Marketing Operations team at Five9 and managed a delivery team at Sercante.

Media Appearances

Bailey has no verified media appearances

Work History

8-2024
Director of Marketing Operations and Analytics at Five9
4-2022 - 9-2024
Senior Marketing Technology Manager at Five9
2-2020 - 3-2022
Director of Delivery at Sercante
7-2019 - 2-2020
Team Lead - CRM & Marketing Automation Strategist at Sercante
2-2019 - 7-2019
CRM & Marketing Automation Strategist at Sercante

Education

altMBA46 Yolk Cohort from altMBA
2008 - 2012
Bachelor of Arts from University of North Carolina Wilmington
2021 - 2021
altMBA46 Yolk Cohort from altMBA

More Information

Social Presence :

Prographics :

Exp : 13 Location : Wilmington, North Carolina, United States Job Level : Mid-senior Designation : Director of Marketing Operations and Analytics at Five9
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Insights For Selling To Bailey

During A Call Or A Meeting

DO's

  • Display high self-confidence and expect them to have a strong personality.
  • Help them visualize the impact of their decision
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Do not look like someone who doesn’t know what they are talking about
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bailey is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Bailey

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Bailey move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Bailey take some risk or not?

  • They can take risks if necessary.

You And Bailey

Personality Compatibility


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