Balaji Srivatsa

Critic
DISC Type : C

Associate Director (International Ad Sales) at Zee International

Bengaluru, Karnataka, India

Overview

Balaji has no verified overview

Personality Overview

Critic

ROI Driven

Information Seeker

They are quite likely to negotiate on pricing or other key terms.  They prefer to do logical analysis and value evidence over emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Balaji has no verified topics they care about

Media Appearances

Balaji has no verified media appearances

Work History

3-2014 - 7-2025
Associate Director (International Ad Sales) at Zee International
5-2006 - 2-2014
Regional Sales Head at UTV
6-2004 - 5-2006
Advertising Sales Manager at Tara Muzik

Education

1999 - 2001
Master of Business Administration (MBA) from PGDBM in Marketing Management from International Management Centre, Delhi
1995 - 1998
Baccalaureate of Commerce (Hons.) from University of Madras

More Information

Social Presence :

Prographics :

Exp : 21 Location : Bengaluru, Karnataka, India Job Level : N/A Designation : Associate Director (International Ad Sales) at Zee International
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Insights For Selling To Balaji

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Tell them what ROI they can expect

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Balaji is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Balaji

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Balaji move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Balaji take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Balaji

Personality Compatibility


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