Balu Gopi in

Balu Gopi

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Lead Product Designer (UX, UI & Interaction) - B2B & B2C Platform at HIYA Advisory Ltd
📍 Luton, England, United Kingdom

Balu Gopi is a Lead Product Designer with over 12 years of experience in creating user-centric B2B and B2C digital products for web and mobile. His expertise spans e-commerce, finance, and healthcare, with contributions to large-scale platforms at Novartis, Playtika, and UBS. He holds a Master of Computer Applications degree.

Based on his professional focus, Balu is deeply invested in creating streamlined and accessible user journeys. He shows a strong interest in the evolution of design through his engagement with AI-assisted workflows and his frequent sharing of educational UI/UX design guides. People who have worked with him describe his work as impressive and highly functional.

Unique fact: Balu led the development and implementation of the Unisys Global Design System, defining the principles for all their digital products.

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Experience
20 Years
Current Role
Lead Product Designer (UX, UI & Interaction) - B2B & B2C Platform
Job Level
Mid-senior
Location
Luton, England, United Kingdom
Personality Overview

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Communication Style
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Priorities

Topics Balu cares about

B2B E-commerce
He has a proven track record of improving B2B sales lead quality by as much as 60% through his e-commerce platform design work.
Global Design Systems
He has extensive experience not just using, but creating and leading the development of comprehensive design systems for large enterprises like Unisys.
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Career

Work history

8-2025
Lead Product Designer (UX, UI & Interaction) - B2B & B2C Platform
HIYA Advisory Ltd
11-2024 - 7-2025
Lead Product Designer (UX, UI & Interaction - B2C & B2B Platform)
Thirdera
12-2022 - 10-2024
Senior Product Designer (UX, UI & Interaction)
Websoft Technologies LTD
5-2018 - 8-2022
Lead UX designer
Unisys
6-2017 - 4-2018
Lead UX UI Designer - B2C & B2B Web & Mobile platform
Logixal Inc
In the press

Media appearances

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Education
2008 - 2011
Master of Computer Applications (M.C.A.)
Karaikudi Alagappa University
1-2002 - 11-2005
Bachelor's degree
Madras University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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