Balu Gopi

Judge
DISC Type : Dc

Lead Product Designer (UX, UI & Interaction) - B2B & B2C Platform at HIYA Advisory Ltd

Luton, England, United Kingdom

Overview

Balu Gopi is a Lead Product Designer with over 12 years of experience in creating user-centric B2B and B2C digital products for web and mobile. His expertise spans e-commerce, finance, and healthcare, with contributions to large-scale platforms at Novartis, Playtika, and UBS. He holds a Master of Computer Applications degree.

Based on his professional focus, Balu is deeply invested in creating streamlined and accessible user journeys. He shows a strong interest in the evolution of design through his engagement with AI-assisted workflows and his frequent sharing of educational UI/UX design guides. People who have worked with him describe his work as impressive and highly functional.

Unique fact: Balu led the development and implementation of the Unisys Global Design System, defining the principles for all their digital products.

Personality Overview

Features Driven

Objective Thinker

Demanding

They like to stay in control of the negotiation or defining of the terms.  They put a lot of effort into ensuring personal success. They respond well to strong and respectful communication.

Topics They Care About

B2B E-commerce
He has a proven track record of improving B2B sales lead quality by as much as 60% through his e-commerce platform design work.
Global Design Systems
He has extensive experience not just using, but creating and leading the development of comprehensive design systems for large enterprises like Unisys.
AI-assisted Design
He integrates AI-assisted design workflows into his process to accelerate ideation, wireframing, and interactive prototyping for web and mobile experiences.

Media Appearances

Balu has no verified media appearances

Work History

8-2025
Lead Product Designer (UX, UI & Interaction) - B2B & B2C Platform at HIYA Advisory Ltd
11-2024 - 7-2025
Lead Product Designer (UX, UI & Interaction - B2C & B2B Platform) at Thirdera
12-2022 - 10-2024
Senior Product Designer (UX, UI & Interaction) at Websoft Technologies LTD
5-2018 - 8-2022
Lead UX designer at Unisys
6-2017 - 4-2018
Lead UX UI Designer - B2C & B2B Web & Mobile platform at Logixal Inc

Education

2008 - 2011
Master of Computer Applications (M.C.A.) from Karaikudi Alagappa University
1-2002 - 11-2005
Bachelor's degree from Madras University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Luton, England, United Kingdom Job Level : Mid-senior Designation : Lead Product Designer (UX, UI & Interaction) - B2B & B2C Platform at HIYA Advisory Ltd
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Insights For Selling To Balu

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Objectively showcase the impact that your product creates
  • Refer to testimonials from well-known industry leaders

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Balu is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Balu

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Balu move?

  • If convinced, they can reach decisions quite fast.
  • Can Balu take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Balu

Personality Compatibility


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