Juuso Aulanko

Critic
DISC Type : C

Partner and COB at 3J Partners Oy

Finland

Overview

Juuso Aulanko is a founding Partner and Chairman of the Board at 3J Partners, an M&A advisory firm he co-founded in 2008. With expertise in corporate finance, he has advised on over 100 transactions, aiming to build Finlands top M&A company. He holds a Masters from the University of Jyväskylä.

Outside of his corporate finance work, Juuso is a sports enthusiast and a proud father. He has a notable passion for golf, having competed in the past, and was previously an alpine skiing expert commentator for YLE, the Finnish public broadcasting company. He also enjoys skiing and other outdoor activities.

Unique fact: Juuso was the junior champion at Katinkulta Golf in 1995 and has a background in the alpine national team.

Personality Overview

ROI Driven

Critic

Objective Thinker

It is very likely that they will negotiate pricing or other important terms.  They choose to analyze logically and value facts to emotions. They like to do things independently and don’t look for support from others.

Topics They Care About

Mergers & Acquisitions
As a co-founder and M&A professional at 3J Partners since 2008, he has successfully led and completed over 100 transactions for clients.
Entrepreneurship
He is a founder of his own company and serves on the board of other growth companies, including Mikrobioni Oy and Feelback Group, reflecting his passion for business development.
Corporate Finance
His specialties include corporate finance, valuations, and financial arrangements, forming the core of his professional expertise and advisory services.

Media Appearances

Juuso has no verified media appearances

Work History

7-2025
Partner and COB at 3J Partners Oy
7-2015 - 9-2021
Board Member at Feelback Group
7-2012 - 10-2020
Board member at Mikrobioni Oy
4-2008 - 3-2026
Managing Director, Entrepreneur at 3J Partners Oy
9-2007
Partner at Tarmo&Terveys Oy

Education

2004 - 2007
Master's degree from University of Jyväskylä
2014 - 2014
HHJ (Hyväksytty hallituksen jäsen) i.e. ABM (Approved Board Member) from HHJ-Kurssi, ABM - Training Program for Board Members

More Information

Social Presence :

Prographics :

Exp : 14 Location : Finland Job Level : N/A Designation : Partner and COB at 3J Partners Oy
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Insights For Selling To Juuso

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t try too hard to build a relationship with them
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Juuso is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Juuso

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Juuso move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Juuso take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Juuso

Personality Compatibility


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