Barb Richter

Inspirer
DISC Type : id

Director of Integrated Marketing at Ameriprise Financial Services, Inc.

Minneapolis, Minnesota, United States

Overview

Barb has no verified overview

Personality Overview

Charming & Persuasive

Achievment Oriented

Confident & Optimistic

They don’t mind taking a stand if they believe in something.  They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Barb has no verified topics they care about

Media Appearances

Barb has no verified media appearances

Work History

1-2011
Director of Integrated Marketing at Ameriprise Financial Services, Inc.
9-2006 - 1-2011
Director of Financial Services Marketing at Best Buy
Director of Marketing at BioScrip
Leader - Product Management at Carlson Marketing Group
Director of Marketing at UnitedHealth Group

Education

BS from Bemidji State University
MBA from UMN Carlson School of Management

More Information

Social Presence :

Prographics :

Exp : 19 Location : Minneapolis, Minnesota, United States Job Level : Mid-senior Designation : Director of Integrated Marketing at Ameriprise Financial Services, Inc.
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Insights For Selling To Barb

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Look like someone who is on top of their game
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Barb is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Barb

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Barb move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Barb take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Barb

Personality Compatibility


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