Barbara Devine in

Barbara Devine

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Director of Sales Operations at CROSSMARK
📍 Silver Spring, Maryland, United States

Barbara Devine is a sales leader at CROSSMARK, specializing in helping natural product companies get onto retail shelves using analytics-driven models. People who have worked with her describe her as detail-oriented, professional, and fair. She holds a Bachelors degree from the University of Maryland Global Campus.

Barbara shows a strong commitment to continuous improvement, having recently completed several professional development courses. Her areas of focus include mindset shifts, building confidence, interpersonal communication, and achieving a healthy work-life blend, indicating a passion for personal and professional growth.

She helps brands navigate the natural distributor world to maximize their return on investment.

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Experience
15 Years
Current Role
Director of Sales Operations
Job Level
Mid-senior
Location
Silver Spring, Maryland, United States
Personality Overview

How Barbara shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Barbara cares about

Natural Products Industry
Her career is focused on helping natural product companies secure placement in notable retailers and navigate the complex distributor landscape.
Analytics-Driven Sales
Emphasizes using a state-of-the-art, analytics-driven model to increase points of distribution and profitability for brands.
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Career

Work history

11-2025
Director of Sales Operations
CROSSMARK
4-2022 - 11-2025
Customer Business Manager
CROSSMARK
8-2016 - 5-2022
Sr. Director Brand Support
iLevel Brands
8-2016 - 8-2016
Director Distributor Management
iLevel Brands
8-2014 - 8-2016
VP Marketing
Specialty Food Sales
In the press

Media appearances

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Education
2013 - 2014
Bachelor's degree
University of Maryland Global Campus
1989 - 1992
Associates
Anne Arundel Community College
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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