Barbara Devine

Questioner
DISC Type : c

Director of Sales Operations at CROSSMARK

Silver Spring, Maryland, United States

Overview

Barbara Devine is a sales leader at CROSSMARK, specializing in helping natural product companies get onto retail shelves using analytics-driven models. People who have worked with her describe her as detail-oriented, professional, and fair. She holds a Bachelors degree from the University of Maryland Global Campus.

Barbara shows a strong commitment to continuous improvement, having recently completed several professional development courses. Her areas of focus include mindset shifts, building confidence, interpersonal communication, and achieving a healthy work-life blend, indicating a passion for personal and professional growth.

She helps brands navigate the natural distributor world to maximize their return on investment.

Personality Overview

Price-Sensitive

Systematic

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to fully evaluate every situation.

Topics They Care About

Natural Products Industry
Her career is focused on helping natural product companies secure placement in notable retailers and navigate the complex distributor landscape.
Analytics-Driven Sales
Emphasizes using a state-of-the-art, analytics-driven model to increase points of distribution and profitability for brands.
Personal Development
Recently completed courses on mindset, confidence, and interpersonal communication, showing a commitment to self-improvement.

Media Appearances

Barbara has no verified media appearances

Work History

11-2025
Director of Sales Operations at CROSSMARK
4-2022 - 11-2025
Customer Business Manager at CROSSMARK
8-2016 - 5-2022
Sr. Director Brand Support at iLevel Brands
8-2016 - 8-2016
Director Distributor Management at iLevel Brands
8-2014 - 8-2016
VP Marketing at Specialty Food Sales

Education

2013 - 2014
Bachelor's degree from University of Maryland Global Campus
1989 - 1992
Associates from Anne Arundel Community College

More Information

Social Presence :

Prographics :

Exp : 15 Location : Silver Spring, Maryland, United States Job Level : Mid-senior Designation : Director of Sales Operations at CROSSMARK
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Insights For Selling To Barbara

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Barbara is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Barbara

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Barbara move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Barbara take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Barbara

Personality Compatibility


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