Ana Paula Folch Sandoval

Evaluator
DISC Type : csd

Digital Banking Subdirector at Grupo Financiero Banorte

Mexico City, Mexico

Overview

Ana Paula Folch Sandoval leads digital banking initiatives at Grupo Financiero Banorte, focusing on digital adoption and analytics. A graduate of Universidad Anáhuac, her career includes roles in finance at Santander and Siemens Games. She actively explores business innovation as a host of Banortes "Norte Digital" podcast.

As a host for the "Norte Digital" series, she interviews global tech leaders from companies like Salesforce, Amazon Web Services, SAP, and Udemy.

Personality Overview

Thorough Evaluator

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Digital Adoption
Her role as Subdirector of Digital Adoption and Analytics at Banorte is centered on driving the use of the bank's digital tools among clients.
Business Innovation
As a host of the "Norte Digital" podcast, she consistently explores innovation and digital transformation with leaders from top technology companies like Salesforce and SAP.
Data Analytics
She shared a podcast episode featuring AWS's data analytics system for Formula 1 and the NFL, showing interest in how data transforms industries.

Media Appearances

Ana has no verified media appearances

Work History

2-2023
Digital Banking Subdirector at Grupo Financiero Banorte
12-2020 - 2-2023
LATAM Hedging Specialist at Siemens Gamesa
6-2016 - 12-2020
FX Trader at Grupo Financiero Banorte
2-2015 - 5-2016
Project & Acquisition Analyst at Santander
7-2014 - 2-2015
Private Banking Intern at JPMorgan Chase

Education

2010 - 2014
Licenciatura en Dirección y Administración de Empresas from Universidad Anáhuac

More Information

Social Presence :

Prographics :

Exp : 11 Location : Mexico City, Mexico Job Level : N/A Designation : Digital Banking Subdirector at Grupo Financiero Banorte
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Insights For Selling To Ana Paula

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ana Paula is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Ana Paula

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Ana Paula move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Ana Paula take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Ana Paula

Personality Compatibility


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