Barbara Goliday, CFRE

Questioner
DISC Type : c

Director Of Corporate And Foundation Relations at Trinity Washington University

Washington DC-Baltimore Area, United States

Overview

Barbara has no verified overview

Personality Overview

Cautious & Analytical

Systematic

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to fully evaluate every situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Barbara has no verified topics they care about

Media Appearances

Barbara has no verified media appearances

Work History

6-2022
Director Of Corporate And Foundation Relations at Trinity Washington University
11-2019 - 6-2022
Director Of Major Gifts at Trinity Washington University
11-2018 - 11-2019
Director, Corporate and Foundation Relations at American University
11-2015 - 9-2018
Director of Development at Joe's Movement Emporium
9-2008 - 6-2014
Director, Corporate & Foundation Giving at Holy Cross Health Foundation

Education

1993 - 1995
Master of Arts - MA from American University
1985 - 1989
Bachelor of Arts - BA from Howard University

More Information

Social Presence :

Prographics :

Exp : 29 Location : Washington DC-Baltimore Area, United States Job Level : Mid-senior Designation : Director Of Corporate And Foundation Relations at Trinity Washington University
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Insights For Selling To Barbara

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Barbara is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Barbara

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Barbara move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Barbara take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Barbara

Personality Compatibility


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